Full strategy of news marketing at the end of the year: start the brand breakthrough war at the end of the year

As the end of the year approaches, all major brands are gearing up for the peak performance. At this critical node, news marketing, as a powerful weapon for brand promotion, cannot be underestimated. Today, let's talk about how to do a good job in news marketing at the end of the year, so as to inject strong impetus into brand development. 1. Dig out the hot spots at the end of the year and select topics precisely at the beginning of the year. Activities from all walks of life are frequent and hot spots emerge one after another. From year-end inventory, industry trend outlook, to holiday consumption dynamics, corporate social responsibility practice, are all topics with great potential. For example, a technology enterprise can take stock of major technological breakthroughs in the industry in the past year, and then combine its own research and development

Unlock Google SEO password: keyword research helps enterprises expand overseas

In the wave of globalization of the Internet, many enterprises are eager to expand their influence in overseas markets or internationally through Google search engine, a powerful platform, and search engine optimization (SEO) has become the key to achieving this goal. Among them, keyword research is undoubtedly a solid foundation to win Google SEO and plays a pivotal role. 1、 The unique meaning of keywords in Google's search engine ecosystem Google, as one of the most widely used search engines in the world, has a large number of users and complex search algorithms. In this ecosystem, the key word is the "communication password" between users and websites

Brand marketing focus at the end of the year: encyclopedia, news and content planting

In today's competitive market environment, brand marketing has become a key factor in the development of enterprises. Brand marketing is a bridge between enterprises and consumers. It can deeply reflect the specific image of enterprises' products into consumers' hearts by some means, so that consumers can form awareness and recognition of the brand, and ultimately establish brand loyalty and seize market share. The main means and functions of brand marketing The marketing encyclopedia has a very high weight in the search port. The encyclopedia entries created by enterprises can usually rank in the top of the search results, which helps to do a good job of occupying the search space. As the authoritative platform of the third party, Wikipedia can do a good job for enterprises

Little Red Book Operation Pit Avoiding Guide: full analysis of sensitive word types and violation prevention

As a content sharing platform with 320 million months of activity, Little Red Book has strict requirements for content standardization. The existence of sensitive words not only relates to the security of accounts, but also directly affects the exposure of content and user interaction. Once the content is detected by the platform to contain sensitive information, it may lead to content flow restriction, deletion, or even account blocking. Today, I will summarize the common types of sensitive words in Little Red Book, and how to check and deal with violations of notes. 01 Common types of sensitive words Contact information of drainage sensitive words: WeChat, VX number, mobile phone number, QQ number, email address, etc., and related expressions

Xingtian Derun reveals: Why do foreigners prefer shopping at independent stations?

With the vigorous development of cross-border e-commerce, more and more Chinese sellers are engaged in the foreign trade market. However, we found an interesting phenomenon that many foreign buyers prefer to shop on independent foreign trade stations rather than on well-known platforms such as Alibaba and Made in China. Today, we will reveal the reasons behind this phenomenon. 01 Unique commodities and personalized experience Foreign trade independent stations often provide unique commodities. Many independent stations are operated by individuals or small teams, who can flexibly launch some goods that are difficult to find on large platforms. These products may contain the unique design concept and

Why is multilingual independent station a necessary choice to go out to sea and compete?

In today's surging tide of globalization, expanding business overseas has become an important strategy for many enterprises to seek greater development space. In the journey to sea, the establishment of multilingual independent stations is gradually becoming one of the core layout of enterprises. Today, let's talk about why we want to be an independent station at sea. Independent stations are like the exclusive islands of enterprises in the Internet ocean. Compared with relying on third-party platforms, it gives enterprises absolute autonomy. Enterprises can fully control the shaping of brand image. From the overall style of the website, page design to content presentation, they can carefully create according to their own brand positioning and the preferences of the target audience. stay

Baidu Encyclopedia - the preferred platform for building an authoritative image of enterprises

In the digital era, the way of information acquisition and dissemination has undergone tremendous changes. Baidu Encyclopedia, as the world's largest Chinese encyclopedia platform, not only provides users with a free access to knowledge, but also becomes an important tool for enterprises and brands to shape their public image. What is Baidu Encyclopedia? Baidu Encyclopedia, the largest Chinese encyclopedia in China, has become an important channel for hundreds of millions of Internet users to obtain knowledge and query information since it was launched in 2008. It emphasizes the participation and dedication of users, gathers the wisdom of hundreds of millions of users, and actively communicates and shares. Through Baidu Encyclopedia, users can quickly access

The Choice of Cost Performance of Enterprise and Brand Construction -- News Marketing

In the digital era, the importance of brand communication is self-evident. If a brand wants to stand out in the fierce market competition, it needs not only high-quality products and services, but also effective communication strategies. News marketing is an indispensable part of this strategy. It can not only enhance brand visibility in search engines, enhance brand exposure and trust, but also use high-quality media to endorse enterprises, expand brand influence, attract more potential customers, and lay a solid foundation for long-term development of enterprises. 1、 Media manuscript release: a powerful tool for corporate brand communication 1 The release of media articles to enhance brand awareness is an enterprise

Play well with the Little Red Book, and get more customers with less effort!

Among many marketing channels, Xiaohongshu has become a new favorite of enterprise marketing because of its unique community atmosphere and strong ability to carry goods. How can enterprises carry out enterprise marketing around Little Red Book to achieve twice the result with half the effort? The following tips can help you easily play with Little Red Book and attract customers on the Little Red Book platform. 01 Precise positioning, create featured personnel on the Little Red Book. Enterprises should first define their own positioning, and create featured personnel in line with the brand image. They can be professional knowledge sharers, fashion trend leaders, and even life aesthetics advocates. Let users remember your products at a glance through precise positioning

A Comprehensive Analysis of Foreign Trade Going to Sea -- Starting a Global Trade Journey

In today's globalization, international trade has become an important link connecting the economies of all countries in the world. Foreign trade, as an important part of international trade, has an important impact on national economic development and personal career planning. International trade not only promotes economic exchanges between countries, but also promotes the optimal allocation of resources and the spread of technology. Today, we will discuss the purpose, process, advantages, opportunities and challenges of foreign trade. 1、 Purpose of foreign trade Expanding the market Enterprises will introduce products or services to the international market through foreign trade, break through the limitations of the domestic market, and find broader customers