Under the wave of globalization of the Internet, many enterprises are eager to expand their influence in overseas markets or internationally through Google search engine, a powerful platform（ SEO) has become the key to achieve this goal. Among them, keyword research is undoubtedly a solid foundation to win Google SEO and plays a pivotal role.
1、 Unique meaning of keywords in Google search engine ecosystem
As one of the most widely used search engines in the world, Google has a large number of users and complex search algorithms. In this ecosystem, keywords are between users and websites "Communication password". Users from different countries, different language backgrounds, and different cultural habits have their own characteristics when using Google search.
For example, European and American users who want to buy fashionable clothes may enter English keywords such as "fashionable women's dresses for summer". For clothing websites that are cross-border e-commerce, accurately grasp these keywords that conform to the expression habits of foreign users, and reasonably arrange them in the web content, just like lighting up a beacon in Google's search world, guiding target users to find their own websites smoothly.
2、 Accurately positioned international traffic and improved conversion rate
Deeply develop targeting Google SEO keyword research is not simply copying domestic practices. The segmentation and difference of the international market should be fully considered. With the help of Google Keyword Planner and other professional tools, analyze the search popularity, competition and potential traffic value of keywords in different regions and languages.
For example, if an enterprise engaged in the export of intelligent hardware products only aims at broad general terms such as "smart devices", although it seems to cover a wide range, it is easy to be overwhelmed by many competitors in Google search results, and there are few accurate traffic that can really bring high conversion rates. Instead, focus on "portable smart fitness trackers for running"（ Portable intelligent sports bracelet suitable for running), a long tail keyword that is specific and meets the needs of specific sports enthusiasts, is optimized and promoted for markets with strong sports atmosphere in Europe, America and other countries. It often attracts overseas users with clear purchase intentions, thus greatly improving the conversion rate of the website in Google search traffic.
3、 Insight into global market trends and changes in international user needs
The change of keyword popularity on Google is like a vane in the global market, reflecting the interest migration and demand dynamics of international consumers in real time. Taking smart home as an example, with the continuous improvement of people's pursuit of quality of life, The search for keywords such as "voice controlled smart home lighting systems" continues to rise. If an enterprise can keenly catch this kind of international market trend, create high-quality content and optimize website pages around relevant emerging keywords in advance, it will not only occupy a favorable position in Google's search ranking, but also show overseas users its good image of following international trends and having international product and service capabilities, and enhance the brand's recognition and trust in the international market.
Keyword research is Google The golden key of SEO. To conduct Google SEO keyword research, first, in-depth application of Google's proprietary tools, such as keyword planners mining keywords and analyzing data, Google trends to see changes in popularity; Second, analyze the keyword strategy of international competitive products, learn from and create differentiated keywords; The third is to use international social networking platforms to collect common words of foreign users and integrate them into the website content.
Xingtian Derunzi Since its establishment in 2012, with the help of Google's SEO operation technology, it has built a team of 100 people, which has a history of 13 years and has provided services for more than 1000 SMEs. He has rich experience in keyword selection, layout and optimization. If your independent station traffic and ranking are not good, the weight is not high, and you do not know how to start optimization, you can communicate privately, and Xingtian Derun will provide you with a one-stop comprehensive solution!
