With the vigorous development of cross-border e-commerce, more and more Chinese sellers are engaged in the foreign trade market. However, we found an interesting phenomenon that many foreign buyers prefer to shop on independent foreign trade stations rather than on well-known platforms such as Alibaba and Made in China. Today, we will reveal the reasons behind this phenomenon.
zero 1 Unique commodities and personalized experience
Independent foreign trade stations can often provide unique commodities. Many independent stations are operated by individuals or small teams, who can flexibly launch some goods that are difficult to find on large platforms. These goods may contain the unique design concept and personal style of the creator, which is in sharp contrast to the mass produced goods.
For example, some independent stations focus on handcrafted handicrafts, each of which contains the ingenuity of the producer, which is very attractive to foreigners who pursue uniqueness. At the same time, the independent station performs well in personalized shopping experience. They can provide customized services, and consumers can customize goods according to their own needs, such as customizing the style of clothes, choosing the material of jewelry, etc.
In addition, independent stations can provide more personalized product descriptions, experiences and evaluation displays, such as through customer evaluation, video display, etc., so that consumers can understand the product more comprehensively. In addition, the independent station can also tell the story behind the brand, which helps to build the brand image and attract consumers who are interested in brand culture.
02 Consideration of price and value: avoiding the price difference of middlemen
Independent foreign trade stations can often make consumers closer to the real value of goods. When shopping at independent stations, consumers directly connect with sellers, reducing the intermediate links. In Alibaba, Made in China and other platforms, although they provide rich commodity resources, there are also many middlemen. After obtaining goods from suppliers, these middlemen will add their own profits and resell them. This may cause the price of goods to be higher than their original value. For shrewd foreign consumers, they do not want their money to be used to fill the profit space of middlemen. They are more willing to deal directly with source sellers to obtain more reasonable prices.
03 Shopping habits and traffic acquisition
The shopping habits of foreigners are different from those at home. They are very dependent on Google and like to buy things through Google search. So many independent stations will focus their marketing on Google SEO and SEM. When foreigners search, the links of independent stations will have the opportunity to appear in the search results, thus attracting them to place orders. However, Alibaba, Made in China and other platforms are more comprehensive e-commerce platforms, and their presentation in Google search may not be as accurate as that of independent stations to meet foreigners' search habits.
To sum up, the independent foreign trade station has won the favor of foreigners and occupies a unique position in the cross-border e-commerce market by virtue of its unique commodities, personalized experience, quality and price assurance, compliance with shopping habits and other advantages.
Xingtian Derun has been engaged in overseas marketing for 12 years, from independent station construction to Google SEO optimization service operation. Professional Google search ranking experience and multilingual independent station design and development experience can also improve the brand's market competitiveness through flexible operation strategies and the accumulation of private domain traffic. Help enterprises take full advantage of the Internet to enhance brand influence, attract potential customers and achieve business growth!
