As a content sharing platform with 320 million months of activity, Little Red Book has strict requirements for content standardization. The existence of sensitive words not only relates to the security of accounts, but also directly affects the exposure of content and user interaction. Once the content is detected by the platform to contain sensitive information, it may lead to content flow restriction, deletion, or even account blocking. Today, I will summarize the common types of sensitive words in Little Red Book, and how to check and deal with violations of notes.
01 Types of common sensitive words
contact information : WeChat, VX number, mobile phone number, QQ number, email address, etc., as well as expressions related to them, such as "add my WeChat" and "private message my mobile phone number", are sensitive words, and are not allowed to appear in avatars, nicknames, personal signatures, private messages, and comments.
Platform name and link : Including Taobao, Tmall, JD, Pinduoduo, APP name, website link, etc., as well as the description of inducing users to search or visit other platforms, such as "Taobao Store Search XXX", "Click the link to view details", etc.
Inductive interactive sensitive words
Words that explicitly require users to interact, such as "like", "collect", "follow", "comment", "personal message me", are easily identified as sensitive words if they are used too frequently or expressed too rigidly; Words such as "lottery", "gift giving", "free gift giving", "drawing XX lucky users in the comment area" and other words that encourage users to like, comment, collect, share and other behaviors through benefit temptation are benefit inducements.
Marketing sensitive words
Words prohibited by the advertising law, such as "best", "strongest", "unique", "top", "universal", "absolute", "permanent", "first", "super", "champion" and other absolute words, as well as words with too strong marketing flavor, such as "cut hands", "buy back countless", "place an order", "activity benefits" and "equivalent to no money".
Vulgar and harmful sensitive words
Vulgarity: Exposed and sexually suggestive content, such as vulgar pictures, text descriptions, suggestive emoticons, and explicit illegal words involving sexual behavior and organs, are strictly prohibited.
Violent blood: Words, pictures or videos containing elements such as violence, blood, terror and thriller, such as "murder", "blood violence", "terrorist attack" and "thriller screen", will cause user discomfort and violate platform regulations.
Superstition content: Words that promote superstition, such as "bring good luck", "enhance the sixth sense", "dissolve villains", "seek wealth", "prosper people and wealth", "help good fortune and avoid bad luck", etc.
02 Notes violation and handling methods
Methods to check whether there are violations
To view system notifications: Xiaohongshu will inform the user whether the notes are illegal and the reason for the violation through the notice on the site. You need to pay attention to the notice in the "Message" column in time, carefully read the specific content of the violation reminder, and clearly point out the violations.
Use of potato chips to promote detection: Click the three bars in the upper right corner, and select "French fries promotion" at the bottom. If it is shown that the notes comply with the community norms and have not been reached, there may be violations, which need further investigation and modification.
Search for: Search account ID or nickname directly to view the collection of notes. If the notes are not included, or the amount of notes is far below the normal level, there may be violations, such as containing sensitive words, obvious diversion behavior, etc.
Check the latest collection of topics: Click the topic tag in the notes, enter the topic page, and check the latest content. If the notes are not included in time, you need to check the notes to see if there are violations.
Analyze data performance: If the number of small eyes in the notes is very small, and the interactive data such as likes, comments, and collections are also far below the normal level, and other factors such as content quality are excluded, it may be that the notes are restricted or judged to be in violation, you can click "Data Analysis" in the upper right corner of the notes to view the specific data.
Measures for handling violations
Modify or delete violations: Modify the notes according to the reasons for violation, such as removing sensitive words, replacing non original pictures, adjusting exaggerated and false statements, etc; If the specific violation part cannot be determined or the violation is serious, you can consider deleting notes to avoid the proliferation of violation information.
Submission of complaints: If you think that the notes are wrongly judged as violations, you can appeal through the official appeal channel of Little Red Book. Select "Help and Customer Service" on the "My" page, and then select "Notes Complaint". Provide sufficient evidence and reasons to support your views, such as screenshots, text descriptions, etc., and wait for the platform to review and reply.
Improve content quality: Pay attention to the quality and value of notes, provide authentic, useful and attractive content, avoid plagiarism, excessive commercialization, low-quality patchwork, etc., so as to improve the readability of notes and the user's reading experience, and increase the opportunity to be recommended.
Learning and adapting to platform rules: The rules of Little Red Book may be updated and changed. It is necessary to pay regular attention to the latest rules and policies issued by the authorities, adjust its content strategy and operation mode in time, and ensure that it always meets the requirements of the platform.
Keep account active: While dealing with violations, continue to maintain the normal operation of the account, maintain and improve the reputation and activity of the account by publishing high-quality non violation content, and increase the weight and influence of the account.
On the road to the operation of Little Red Book, it is crucial to understand sensitive words, master self inspection methods and know how to deal with violations. Only by strictly abiding by the rules and elaborately creating high-quality content can we achieve success on Xiaohongshu, a charming social platform.
Xingtian Derun has been deeply engaged in the Internet industry for 12 years. It has a professional Xiaohongshu operation team, who is familiar with Xiaohongshu operation rules and SEO optimization skills, effectively improves the exposure and interaction rate of Xiaohongshu notes, increases the activity and participation of fans, helps the brand achieve marketing upgrading in Xiaohongshu, and achieves the effect of doubling the customer volume!
