Four basic points are needed to create a popular model in Little Red Book

There is no need to say more about the current commercial value of Little Red Book. Compared with other content platforms, its main advantages lie in the community atmosphere and content. Through a large number of creators and better fans' interaction, Little Red Book has gradually built itself into a unique "grass planting" platform throughout the network. At present, no other company can imitate such a community atmosphere.

Mistaken Ideas and Suggestions on Growing Grass in Xiaohongshu

At present, the concept of grass planting in Xiaohongshu has developed to a new height: first, "all things can plant grass", the scope of grass planting has been expanded, and different categories and scenes have overlapping; The second is the deep connection between Xiaohongshu grass planting and "H2H" marketing. Xiaohongshu grass planting has well practiced the three characteristics of H2H marketing: "people-oriented", "value co creation as the goal", and "digital improvement of diversity and connectivity"; Finally, it further upgraded the "open and connected" characteristics of Xiaohongshu grass planting, and used commercial products to add wings to the "community".

Information flow advertisement: what kind of material is easier to increase the inquiry increment

As a more and more popular form of advertising, information flow advertising has the characteristics of fast propagation, high exposure, strong user participation and so on, so it has attracted the attention of enterprises.

The marketing effect is closely related to these points

Xingtian Derun, with more than ten years of marketing service experience, has served tens of thousands of small and large enterprises, and has encountered various problems and situations in the process of marketing service. Through our continuous summary and analysis, the poor marketing effect of enterprises can be summarized as follows, and we will share with you here as a guide to avoid marketing pitfalls.

KOL launch system - basic construction guide

Hello, Xingtian friends. At present, major new media are developing and prospering. Many enterprises have also entered the new media propaganda field, such as the popular platforms such as Tiaoyin, Fasthand, Xiaohongshu, WeChat (video number, public number). Based on the new media publicity and marketing, I will talk with you today about a special way of publicity on the new media: KOL launch.

The small red book for enterprises to enter the market, and the way to play platform marketing

If enterprises want to do a good job in marketing on Little Red Book, they need to understand its marketing methods and tools in an all-round way.

Enterprise growth cannot be separated from marketing drive

Modern enterprises must attach great importance to marketing, regard it as an important part of core competitiveness, and continue to optimize and improve.

2024 Enterprise Marketing Planning: Global Traffic Thinking

In today's competitive market environment, if enterprises want to maintain competitiveness and sustainable growth, they must have global traffic thinking. Global traffic thinking is considered to be one of the keys to the success of enterprises. It emphasizes that various resources and channels should be comprehensively considered and utilized in marketing to obtain more traffic and better results. The core of global flow thinking is to transform the traditional marketing thinking into an integrated strategic planning. Traditional marketing thinking usually only focuses on a certain market segment or sales channel, while global traffic thinking focuses on the whole marketing ecosystem, including online and offline, market and supply chain. it

"Insider" notice for bidding promotion and operation

Bidding advertising, whether from the formulation of strategies or the implementation of operations, is a great test of operational experience, analytical ability and executive control.

Strong "brainwashing" project - full network marketing exposure

The exposure effect of marketing is powerful, and the fastest way to achieve effective exposure is full network marketing.