The marketing effect is closely related to these points
Most enterprises are doing marketing. Why are some enterprises' marketing effects very significant, while some enterprises' marketing is always ineffective. In fact, there are many factors involved in the effectiveness of marketing, including decision-making and implementation. Baohuo brand attitude will also affect the effectiveness of marketing.
Xingtian Derun, with more than ten years of marketing service experience, has served tens of thousands of small and large enterprises, and has encountered various problems and situations in the process of marketing service. Through our continuous summary and analysis, the poor marketing effect of enterprises can be summarized as follows, and we will share with you here as a guide to avoid marketing pitfalls.
1、 Disorder of enterprise marketing layout and planning
The disorder of enterprise marketing layout and planning is a common problem in today's competitive market. Many enterprises often face many challenges and difficulties when formulating and implementing their marketing strategies, which leads to the confusion of layout and planning. There are many reasons for this, and I will list some common reasons below.
First of all, many enterprises lack comprehensive market research and analysis, resulting in their lack of understanding of the target market. Without in-depth research and analysis, it is difficult for enterprises to accurately position their target audience and market demand, and thus unable to develop effective marketing layout and planning.
Secondly, some enterprises lack effective resource allocation when making marketing layout and planning. They may pay too much attention to a certain channel or means, resulting in the underutilization of other channels and means. In this way, the marketing activities of enterprises may not be comprehensive and balanced enough to give full play to the advantages of various channels and means.
In addition, enterprises lack continuous monitoring and evaluation when formulating and implementing marketing plans. They may stop after formulating strategies and fail to track and evaluate the effects, resulting in failure to adjust and improve in time.
2、 Enterprises fall into the marketing arrogance of self congratulation mode
When enterprises achieve certain success and development, they are often accompanied by a complacency, and gradually lose their keen sense of the market and their attention to customer needs. This state is often referred to as "Self congratulation mode". Enterprises often ignore market changes and potential risks in the self congratulatory mode. They think their products or services are the best and always believe that consumers will always choose their brands.
However, this marketing arrogance hides huge risks.
First of all, enterprises often ignore the real needs of customers in the self congratulatory mode. They stop conducting market research and no longer maintain effective communication with customers. In this way, the products or services of the enterprise may not meet the expectations of customers, leading to the damage of the brand image.
Secondly, enterprises tend to fall into a self inflating mentality in the self congratulatory mode. They think their market position has been stable, ignoring the rise of competitors and potential threats. When competitors launch more competitive products or services, enterprises may lose market share or even be eliminated.
In addition, enterprises in the self congratulatory mode are often overwhelmed by their past successes and unable to adapt to the rapid changes in the market. When the market environment undergoes major changes, enterprises may lose their viability and resilience, miss opportunities, and even face the crisis of bankruptcy.
3、 The purpose of enterprise marketing is not clear
In the field of marketing, many enterprises will fall into the dilemma of unclear purpose. They want everything and try to cover all possible markets, but the result is confusion of marketing content and errors in channel selection. This lack of clear purpose often fails to achieve ideal marketing results.
For enterprises, clarifying the marketing purpose is also helpful to centralize resources and better understand the needs of precise audiences. In this way, enterprises can more accurately develop marketing content and focus on key information related to the audience. In addition, clarifying the purpose will also help enterprises to make the right choice among many channels to ensure that the selected channels can reach the targeted audience to the maximum extent.
4、 The choice of marketing channels is unreasonable
For different enterprises, the target customer group and market environment are different, so it is critical to select the appropriate marketing channel. If an enterprise does not carefully investigate and understand the preferences, purchase habits and channel preferences of target customers, it is likely to miss effective channel investment. For example, young consumers prefer to shop through social media and e-commerce platforms. Therefore, enterprises can consider increasing investment in these channels to attract more young consumers.
When choosing marketing channels, enterprises also need to consider the balance between costs and benefits. Some channels may bring higher costs, but the effect may not be good. Therefore, enterprises need to make trade-off analysis between different channels and choose channels that can reach target customers efficiently and reduce marketing costs.
In a word, when selecting marketing channels, enterprises need to conduct comprehensive research and analysis, and consider comprehensively according to target customer groups, market competition, cost efficiency and other factors. Only by choosing reasonable marketing channels can enterprises achieve good market performance and performance growth.
In fact, in addition to these factors mentioned above, there are many reasons that affect marketing failure. For example, low brand awareness and low marketing investment will lead to narrow marketing communication path and short communication time; In addition, the poor control of marketing execution details and irregular data growth will also lead to poor marketing results.
If your enterprise is now in the situation of unclear marketing layout and unstable execution rhythm, please contact us, and Xingtian will create an exclusive marketing plan for you. From analysis to planning, ensure clear marketing planning; Ensure the implementation effect from technology, content, operation and other aspects; From data to feedback, ensure optimization and upgrading. Xingtian whole network whole case marketing, service for the effect, let the cooperation rest assured, let the enterprise satisfy!
