Traditional medical institutions usually only have "brand communication" ”"Market Development", "Medical Service" The business channels of the three solid lines are not in this Qualitatively implement the cultivation of customer relationship and customer potential The excavation of.
How to do well in medical marketing
TCM medical marketing model is too "traditional" The marketing mode of three-level hospitals is too "simple", Private hospital marketing is too "rough", how to have A hospital battalion integrating three characteristics Good sales is one of the biggest pain points.
How to reduce the promotion cost
In the field of medical and health services, the cost of customer acquisition is extremely high, And it will become higher and higher. How to develop customers continuously Household resources have become a key factor in medical service marketing Important topics.
How to improve customer experience
For medium and high-end medical service institutions, customers Customer experience is very important, how to improve customer experience It has also become the focus of medical service institutions.
Scheme architecture
Through the solution, medical institutions can achieve
Establish a sound communication mechanism to comprehensively understand user needs and provide customized services
Establish a sound customer management system to continuously develop customer resources and improve customer conversion rate.
Realize doctor-patient interaction, improve customer experience and reflect customer care.
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