What is content grass planting?

01. The simple understanding of "grass planting" is to first blow up a product and then quickly establish the popularity of the whole brand. This is just the opposite of the logic of the traditional marketing model. Content grass planting marketing gives a lot of opportunities for small and medium-sized brands, because it does not need to spend so much marketing budget to brand. As long as your product has popularity, it can be quickly recognized in the market. What this reflects is actually the change of consumption motivation of the rising young generation of consumers (post-90s and Z-generation), from brand value consumption to unique value experience consumption of the product itself. 02. Brands need both content planting and advertising and word of mouth marketing

Analysis of Marketing Psychology under Ice Pier Explosion

Recently, Ice Pier, the mascot of the Winter Olympics, burst into flames, and all official stores were sold out. Everyone also shouted the slogan of "one person, one pier" as soon as possible. After the ice pier burst, the most obvious phenomenon is "can't buy". In fact, the IP that is as popular as Ice Pier is: Lina Beier can't buy it after waiting in line for 7 hours; Starbucks Cat's Claw Cup sold for 0.07 seconds and was robbed; McDonald's cat nest was empty for seconds, and a large number of netizens urged for replenishment. The "scarcity effect" plays a role in the explosion of "cannot buy". A research team at the University of Minnesota has conducted an experiment related to "scarcity". They recruited 36 healthy male volunteers

Rain | The east wind has thawed and scattered into rain

Rainwater is the second of the 24 solar terms. Rainwater solar term means the beginning of rainfall, and the magnitude of rainfall is mainly light rain or drizzle. As the saying goes, "Spring rain is as precious as oil". Appropriate precipitation is very important for the growth of crops. It is the reflection of farming culture on seasons. In the Rainwater Solar Term, there is no spring in the northern part of China, while most of the southern parts are full of spring, a scene of early spring. In ancient times, the water content of rain was divided into three stages: "one stage is for otters to sacrifice fish; two stages is for wild geese to come; three stages is for plants to sprout. Rainwater related folk customs mainly include "mending the sky and wearing clothes"

No content, no marketing

When it comes to content marketing, it may begin in the pre Qin era. At that time, humans began to invent characters to record information through sheepskin, trees and other carriers, and information was spread by word of mouth or in the form of words. A hundred schools of thought may belong to the leader of content marketing in that era. Confucius, a Confucian, marketed himself by spreading his own quotations and recruited 3000 disciples. Isn't that the model of content marketing in the education industry today? However, in this era, the media and channels are constantly changing, resulting in unique products of different times. Before the 1980s, television had not been popularized on a large scale. Newspapers and

Lantern Festival

The first month is the first month of the lunar calendar. The ancients called "night" as "night". The 15th day of the first lunar month is the first full night of the year, so the 15th day of the first lunar month is called "Lantern Festival". According to Taoist "Three Yuan", the 15th day of the first lunar month is also called "Shangyuan Festival". The custom of the Lantern Festival has been dominated by the warm and festive lantern watching custom since ancient times. The Lantern Festival is one of the traditional festivals in China. The Lantern Festival mainly includes a series of traditional folk activities such as enjoying lanterns, eating dumplings, guessing lantern riddles, and setting off fireworks. In addition, many local Lantern Festival also added traditional folk performances such as dragon lantern, lion dance, walking on stilts, boating, Yangge dance, and Taiping Drum. Yuanxiao, June 2008

Xingtian Derun's January Summary Conference and February Launching Conference were successfully concluded!

On February 12, Xingtian Derun's January summary meeting and February kick-off meeting were held in the China Resources Center. This was the second summary meeting held in China Resources and the first after the Spring Festival. All employees of Xingtian gathered at 2220 to attend the monthly summary meeting. The first item of the meeting was the demonstration of team morale. The winning team was the partners of the customer service department. Six beautiful little sisters showed us the outstanding demeanor of the professional team. There were no new employees in January for the time being, so the second item of the meeting was the employee regularization ceremony. This time, there were three children who became full members. Congratulations on becoming a Xingtian person

How to reduce the dimension of consumer brands and categories through thinking in a higher dimension?

Introduction: At present, more and more new consumer brands have emerged and become popular, but they are more profitable for the moment. How to achieve long-term revenue and create a way in the market competition to let more people understand their own brand needs brands and enterprises to think from a higher perspective, see farther and go farther. The pioneers of every era will enjoy huge dividends, but there is no way out if they go too far. The collective rise of new consumer brands in 2021 will undoubtedly become the aurora phenomenon in the business field in the past two years. After the gorgeous, the increasingly convergent marketing three axes, the increasingly extreme pursuit of speed and efficiency

2022 is a great success!

We hope that you will gather tiger wealth in the Year of the Tiger, and the wealth will flow to the three rivers. Business will be prosperous and the world will be connected. Life will be prosperous and money will be earned every day!