Introduction: At present, more and more new consumer brands have emerged and become popular, but they are more profitable for a time. How to achieve long-term revenue and create a way in the market competition to let more people understand their own brand needs brands and enterprises to think from a higher perspective, look further and go further.
Forerunners in every era will enjoy huge dividends, but go More, there is no way. The collective rise of new consumer brands in 2021 will undoubtedly become the aurora phenomenon in the business field in the past two years. After the gorgeous, the more and more common marketing three axes, the more extreme pursuit of fast and efficient, in front of the big machine of brutal commercial competition, every small brand is timid, like walking on thin ice. Google founder Larry ·In a business speech, when someone asked him how your influence came about, Page mentioned a simple economic concept called Additional Value, which means that the influence of any super brand comes from added value. If the rise of new brands is to discover the unsatisfied segmentation scenes through accurate insight, then the current full screen of the meta universe is undoubtedly creating a new social space for the brand. As The hottest concept in 2021, It is Take advantage of the momentum, or the future is far away There are different opinions 。 Although there is still a long way to go for dreams to shine into reality, many capitals and brands are already paying for the universe. In March 2021, the first Robox of the Yuan Universe entered the Hong Kong Stock Exchange, igniting investors Of Enthusiastic, in After Facebook changed its name to Meta, the concept of metauniverse swept the secondary market. Google, Amazon and Disney have also laid out the "meta universe". Domestic Tencent, byte skipping , NetEase Other Internet giants have all entered the meta universe track. If the meta universe is a trend, then it will be an inevitable trend for brands to embrace the meta universe and try marketing. At present, many brands have begun to try to carry out brand marketing in the metauniverse, and it has become the consensus of all major brands to seize the marketing opportunities in the metauniverse. at present Metauniverse marketing mainly focuses on two directions: One is to release virtual image digital person, and the other is to create your own NET digital collection. These two directions can be understood as building the brand's own meta universe. In a virtual world with complete infrastructure, brands can design avatars for themselves to achieve various social needs such as currency identity, currency transactions, community belonging, and career development in an all-round way. From another aspect of marketing effect, it is easier to realize productization of marketing in the environment of the metauniverse. The essence of this word is to move the thinking of making products to marketing. Product iteration requires accurate user data do Support, in the digital world of the meta universe, users can communicate online at the same time, and consumers can also participate in the value creation of the brand from the sidelines, thus opening a new imagination of digital advertising.
summary
The key to any business success is the ability to continuously create and provide differentiated value. Now many new consumer brands have undoubtedly entered the rat circle that cannot stop, and it is difficult to stop and think about some simple and essential problems. For example, how can I provide differentiated value? How can I do something in the next two years that is difficult for others to replace? Like most young people in this society, they have been thinking about how to become better on the same track, but there is no way to create excess profits in essence. Whether it's insight into future marketing trends or accurate insight into people's minds like Ye Maozhong's predecessors, high-quality thinking is always more important than low-quality hard work.
