Why is your product so good that old customers don't recommend it?

A few days ago, a friend who works as a community e-commerce met a problem. Because the product quality is excellent, the old customers' comments after purchase are very good. But the friend wanted to make the plate bigger quickly, so he designed a "old customer referral" activity. When an old customer recommends a new customer, 20% of the first purchase amount of the new customer will be returned directly to the old customer as a reward. As a result, it is surprising that the referral rate of regular customers has not increased, but has declined. In fact, it is not only marketing technology, but also the art of human relations to do the old and bring the new! Under what circumstances are regular customers willing to endorse their products with their own credit? The answer is

Thinking triggered by jokes: "cognitive dissonance" in marketing psychology

Recently, a joke on Tiaoyin became popular. Everyone can see in the comments on many beautiful videos: "I really don't understand why such a beautiful girl would do such a thing? Where is morality? Where is dignity? Where is the address? Where is WeChat?" For this act of resistance on the surface, but secretly pleased on the inside, I just want to ask: Is there any principle? Is there a bottom line? Do you have any contact information? Just a joke. In fact, from the perspective of marketing, this kind of jokes can be popular because they use a kind of psychology - "cognitive dissonance" and "cognitive dissonance": it refers to a kind of psychological state of tension and conflict of people, as long as one person holds

Light snow | Light snow will snow in cold days, and the rainbow cannot be seen

Xiaoxue is the 20th solar term among the 24 solar terms, and the second solar term in winter. The solar term is on November 22 or 23 of the Gregorian calendar, that is, when the sun reaches 240 ° of longitude. Light snow is the solar term reflecting precipitation and temperature. It is the solar term with high frequency of cold wave and strong cold air. The arrival of the light snow solar term means that the weather will become colder and the precipitation will increase.

Where is the way out for the education and training industry?

In recent days, the screen has been brushed by New Oriental again. On November 15, New Oriental announced that by the end of 2021, all learning centers across the country will no longer provide discipline related training services for kindergarten to ninth grade students. The announcement said that the company would shift its focus and resources to educational products and services unrelated to K-9 discipline training services, such as test preparation courses, adult language training courses and textbooks. "The company will also continue to explore new business opportunities and growth initiatives." The relevant staff of Hangzhou New Oriental School said that Hangzhou New Oriental is expected to have a relevant announcement at noon. "At present, Hangzhou New Oriental School has launched

Xingtian Derun's October summary meeting and November kick-off meeting ended successfully!

On November 6, the last day before the beginning of winter, Xingtian Derun's monthly summary meeting was held in Greenland Center. A new link of morale display was added to the summary meeting. Before the meeting, the partners from all departments came to the stage and shouted their slogans, showing full vitality. After the morale demonstration, it's time for the new employees to take the oath of admission. A total of eight young partners have joined this month. The arrival of new employees has added a new atmosphere to Xingtian. I hope you can join in with Xingtian in the future! After the swearing in of the new employees, the ceremony of becoming a full member of the staff was followed, and the three employees who became full members of the staff this time were all drifters

Beginning of Winter | The New Wind Begins, All Things Are Hidden

Beginning of Winter is the 19th solar term among the 24 solar terms. The bucket handle points to the northwest, and the sun's yellow longitude reaches 225 °. The festival is held on November 7-8 of the Gregorian calendar every year. Beginning of winter is a seasonal solar term, which means that it has entered winter since then. Establish, establish the beginning; Winter is the end of the world. Beginning of winter means that life begins to be closed and everything enters a state of recuperation and collection. Its climate also changes gradually from dry autumn to cold and rainy winter.

A "squid game" to reshape the brand marketing model with customer thinking

Foreword: Recently, the screen of "Squid Game" was frequently brushed by the social media. The editor watched it out of curiosity. It was a human test that only entered but not exited, which triggered extensive discussion. From another perspective, the fierce competition of brands in the market is not a squid game. You can't quit at will if you participate in it. Some brands persist until the end, and more brands are eliminated from the market. This article simulates a squid game that reshapes the brand marketing model with customer thinking, and takes you to experience it. Game 1: Understand and achieve customer-oriented, saying that customers are God, and many enterprises have "customers first" in their service philosophy

Frost | Frost and rain return to the gully, wind falls and trees return to the mountain

"Frost" is the beginning of a frost season in a year, and also the transition from autumn to winter. At this time of the festival, cold air activities are frequent, temperature changes are intensified, the temperature difference between day and night increases, and at night it often drops below zero degrees Celsius. Water vapor in the air condenses on the ground and vegetation, forming tiny white ice needles or hexagonal frost. According to the observation of nature, the ancients divided "frost fall" into three stages: one stage is a jackal offering sacrifices to animals; Second season grass and trees fall yellow; Three waiting insects are salty. It means that at this time, jackals and wolves hunt frequently, vegetation withers faster, and insects begin to hibernate. However, "frost fall" brought the last touch of autumn after all, and maple leaves became orange after the baptism of autumn frost