Where is the way out for the education and training industry?

Release time: 9:18:33, November 19, 2021

In recent days, the screen has been brushed by New Oriental again.
On November 15, New Oriental announced that by the end of 2021, all learning centers across the country will no longer provide discipline related training services for kindergarten to ninth grade students.

The announcement said that the company would shift its focus and resources to educational products and services unrelated to K-9 discipline training services, such as test preparation courses, adult language training courses and textbooks. "The company will also continue to explore new business opportunities and growth initiatives."
The staff of Hangzhou New Oriental School said that Hangzhou New Oriental is expected to make relevant announcements at noon. "At present, Hangzhou New Oriental School has launched adult business English, research, children's art, robotics and other non disciplinary training courses."
At the same time, New Oriental will rent out nearly 1500 teaching sites, donate at least 80000 sets of desks and chairs, and pay off the salaries of the resigned employees. Mr. Yu Minhong said: "We will work with hundreds of teachers to help sell agricultural products and support the rural revitalization through live broadcast."

Many netizens commented that New Oriental's departure was also a decent gentleman.
Some friends in the education and training circle also asked how to transform the education and training industry under the current situation?

Today, I would like to share with you some ideas:



1. Quality education


Because the direct purpose of the "double reduction" policy is to reduce students' discipline pressure. After reducing the pressure on subjects, parents can be conscientious, children can be powerful, and the overall quality can be improved. What is "overall quality"? (music, sports, art) is the basic plate of the overall quality.

2. Science education


At present, strengthening science education (STEM+A) may be in line with the national strategy.
Astronomy, chemistry, physical experiments, robots, especially programming, which can stimulate children's infinite curiosity about science and technology, will be loved by parents.

3. Family education


There are three main places for education: schools, families, and third-party places. When schools and third-party places are strictly supervised, anxious parents will definitely regard "family education" as an important education outlet.
Of course, this does not mean that the teachers who were trained outside the school should be invited home, closed the door and quietly continue to make up lessons. Family education covers much more than that. It includes at least three aspects: home school collaboration, quality education, and accompanying growth.

4. School enterprise cooperation


In the new policy, schools should "ensure after-school service time": guide students to voluntarily participate in after-school services. In principle, the end time of after-school service shall not be earlier than the local normal off duty time; For students with special needs, the school should provide extended custody services; Self study classes can be opened in the evening of weekdays in junior high schools. The school can make overall arrangements for teachers to implement the "flexible commuting system".
And "improve the quality of after-school service": make full use of after-school service time, guide students to carefully complete their homework, provide remedial tutoring and Q&A to students with learning difficulties, expand learning space for students who have spare time to learn, and carry out a variety of science popularization, style, art, labor, reading, interest groups and community activities.

5. Camp education


No remedial courses are allowed in winter and summer vacation, so there will be a long period of prosperity. During this period, it may be a very good opportunity for children to go out and get close to nature, even accept some challenges, to broaden their horizons and hone their willpower.
In addition to "hardship", camp education can be expanded to many varieties.
For example, famous school tours. Taking children to famous schools and making them yearn for famous schools after real contact may be very helpful to stimulate their daily learning.
For example, Quanzhen class. Taking advantage of the time difference between winter and summer vacations in different countries, let children join in real overseas classes (the United States, Japan, Europe) to gain diversified learning experiences, which helps them understand the richness of the world and improve their tolerance.

6. Live video


There is a girl named Shirley on Diaoyin. She has a bachelor's degree in Beijing University of Posts and Telecommunications and a master's degree in the Chinese University of Hong Kong. She first worked in a teaching and training institution and was a star teacher. Then she started a business to open an account on Diaoyin to teach English. Many of her English teaching videos have been praised tens of thousands of times. This means that there are 10w+views.
How many fans does she have?
5.4 million!
The energy of small institutions, even individual teachers, in the era of short video+live broadcast, may even be far away from large companies, as long as your content is really attractive.
Now the dithering, fast hand and station B are not just places to kill time. They have also become a place for "serious learning". This has also led to the settlement of a large number of institutions and individuals.
Short video and live broadcast are major dividends for all small and medium-sized training institutions.