New Year's Day | Celebrate New Year's Day and welcome the New Year

Yuan has the meaning of beginning, "Dan" means tomorrow, and means to bid farewell to the old and welcome the new. New Year's Day is the first day of the year, also known as the "new calendar year" and "solar year". After the success of the Revolution of 1911, Sun Yat sen set the first day of the first lunar month as the Spring Festival, and the first day of the first lunar month as the New Year in the Western calendar, in order to "keep the summer straight, so follow the lunar season, and follow the Western calendar". On September 27, 1949, the first plenary session of the Chinese People's Political Consultative Conference decided that "the year of the year of the People's Republic of China adopts the Year of the Year", and confirmed New Year's Day as a legal holiday in China.

What is the z era? How to do well in the whole network marketing?

Nowadays, we usually classify people born in 1995-2010 as Generation z, and nearly 300 million Generation z has gradually become the main consumer in the mobile Internet era. They are young, energetic, and have strong consumption. They are most easily attracted by brands, and gradually become a new situation in the consumer market. Now when we open the software, we can see all kinds of pictures and texts, vlogs, brand promotions, short and medium videos, and this craze is sweeping us all. Many brand companies also realize that the product centered marketing method is not suitable for the current development trend, and what really attracts them is high-quality content. If marketing is only for users to receive information, then advertising

Deep thinking behind the event that Weiya was fined 1.341 billion yuan

On December 20, the Inspection Bureau of Hangzhou Municipal Taxation Bureau of Zhejiang Province announced that Huang Wei (Weiya) had recovered the tax evaded from 2019 to 2020, collected late fees and fined a total of 1.341 billion yuan. Later, Weiya Taobao, Weibo and Tiaoyin accounts were closed one after another. This point to line strangulation of accounts was tantamount to declaring that the top stream IP of live broadcast with goods had come to an end. Although live broadcast e-commerce is only a popular outlet in the past two years, it has accelerated the reconstruction of the power of e-commerce in the Jianghu. In 2017, the size of the live broadcast e-commerce market was only 19 billion yuan; The market scale in 2018 is urgent

Winter solstice

The Winter Solstice, also known as the Sunan Solstice, the Winter Festival, the Asian Age, etc., has both natural and humanistic connotations. It is not only an important solar term in the 24 solar terms, but also a traditional ancestor worship festival among Chinese people. The winter solstice is one of the four seasons and eight festivals, which is regarded as a big festival in winter. In ancient times, there was a saying that "the winter solstice is as big as the year". The winter solstice customs are different in content or details due to different regions. In southern China, there are customs of ancestor worship and feasting on the winter solstice. In northern China, it is customary to eat dumplings on the winter solstice every year.

How to build a "content brand" that continuously creates value?

01 What is brand content marketing? The so-called brand content marketing promotion actually refers to the brand's communication with content as the carrier. Its basic concept is that the audience can be attracted by the entertaining characteristics of content goods. The brand is put into the content platform, which enables the audience to receive the brand information while enjoying the satisfaction generated by the content, and deeply understand the methods of embedding the brand into the content platform. Why do small and medium-sized enterprises increasingly favor "content marketing" as the first mover of the brand, and even make the once staid family group enterprises or traditional large companies turn to "pro"

In the era of digital economy, the saved traffic cost is your brand premium

1、 What is brand premium? Some well-known brand consumer goods companies can control the pricing power because they directly face a large number of consumers. However, some manufacturing companies whose orders are made by large customers will have a much weaker durability of their pricing power. When we talk about pricing power, we are talking about the premium of brands. Only one or two companies in the head of an industry can obtain the premium. What is premium? Premium is the extra profit that an enterprise can obtain above the cost and the average profit rate of the same industry. Ordinary companies will investigate the needs of consumers and then meet them. An excellent company will regard itself as the highest level

Heavy snow | The snow is floating on the clouds, so far, the snow is full

"When flying flowers enter the house on the sixth day, sit and watch the green bamboos turn into branches", and the "heavy snow" solar term marks the official start of the mid winter season. At this time, the festival is full of winter, the cold air is strong, the water is frozen, and the north wind is sweeping the ground. People are looking forward to seeing the beautiful winter scenery with snow all over the sky and snow wrapped in snow. The heavy snow solar term is the beginning of the stem and branch calendar month, marking the official start of the mid winter season.

Xingtian Derun's November summary and the end of December sprint conference were successfully held!

November passed away quietly, and December came. On December 4, all employees of Xingtian gathered at the Green Space Center to participate in the monthly summary meeting, share the results of joint efforts, and summarize the new goals of the plan. The first item of the meeting was the morale demonstration. The young partners from all departments came to the stage to shout their own slogans, showing the demeanor and morale of the department. The second item of the meeting was the new employee induction oath ceremony. This time, seven new partners joined Xingtian, hoping to make common progress and cheer together in the future. After the induction ceremony of new employees, there is a ceremony for employees to become full members. Congratulations to our partners who have become full members and become full members of Xingtian! turn