What is the z era? How to do well in the whole network marketing?

Release time: 2021/12/29 16:05:57

as Today, we usually classify people born in 1995-2010 as generation z, and nearly 300 million generation z has gradually become the main consumer in the mobile Internet era. They are young, energetic, and have strong consumption. They are most easily attracted by brands, and gradually become a new situation in the consumer market. Now when we open the software, we can see all kinds of pictures and texts, vlogs, brand promotions, short and medium videos, and this craze is sweeping us all. Many brand companies also realize that the product centered marketing method is not suitable for the current development trend, and what really attracts them is high-quality content.

If marketing is only for users to receive information, then the moment the advertisement ends, it means the communication is interrupted. To gain additional exposure, brand advertising needs to mobilize the enthusiasm of users to participate.
To catch young people, it is not enough to cater to their tastes and packaging. In addition to listening to their voices, what needs to be done is to enable them to fully express their feelings.
By observing the characteristics of Ta's consumption behavior, we found the following points:

01

Find the right place


The consumption information link of a product or brand can basically be divided into four links: cognition, grass planting, information collection and interactive sharing.
Generation Z information links reflect the characteristics of online. Nielsen IQ survey data shows that the Top3 channels that reach Generation Z under each link belong to online platforms. Among them, the influence of video platform is prominent. It is the channel type that ranks first in the three link links of cognition, grass planting and information collection, and ranks second in the interactive sharing link.

02

Find the right person


Good content creators are grass growers and translators. As personality The information sources of Generation Z and Generation Z are not isolated and closed. They will be trusted by Amway and grass planting, try food and beverage products, and have the potential to be planted. Nielsen IQ survey data shows that UP owners, KOLs and stars are the key contacts for Gen Z to recognize new products, and their recommendations are also an important reason why Gen Z will be planted grass by a product.
with High quality content creators represented by the UP owner of Station B and the blogger of Little Red Book are gradually becoming the translators of brand communication with young people, transmitting product information and brand value. More and more brands are also aware of this and choose excellent content creators in various fields to communicate with the public, including Gen Z, continuously. Excellent content creators are trusted by Generation Z and favored by brand owners.  

03

Find the right way


Finding the right place and people does not mean that the brand can take it lightly. If it cannot find the right way, it will also get twice the result with twice the effort. Marketing communication with Gen Z needs to start with the content they care about and like, and find the right way. Generation Z has a wide range of interests and hobbies. Besides enriching their life, interest is also an important topic in their social life.
According to Nielsen IQ survey data, 43% of Gen Z will share their hobbies and interests with people around them, and 39% will communicate and discuss with their peers; At the same time, nearly half of Gen Z will browse and pay attention to content that matches their own interests. Starting with the interests of Gen Z, it can undoubtedly add goodwill to Gen Z and at the same time express that they understand and understand Gen Z better.
In addition to starting from interest, IP, which integrates creativity and emotion, has attracted a large number of young people's love and attention, and has gradually become an important contact point for brands to attract the consumption of Generation Z.
According to the above characteristics, we can further believe that we need to find excellent content creators or grass growers.
In the era of mobile social network, many brands have realized that the commodity centered promotion method is no longer suitable for the current development trend. Whole network marketing has become one of the most interested enterprises and businesses, and is the strongest helper of brand marketing.
As a leading online marketing boutique service provider in China, Xingtian Derun Network Technology has been operating for more than ten years, and has accumulated rich industry experience in the development and practice of Chinese enterprises' online three-dimensional marketing. It provides comprehensive marketing services such as show content creators, website operations, new media creation and promotion, and offline activities for many enterprises and businesses.
Now, the AI Rubik's Cube marketing system launched by Xingtian Derun has become a good helper in the process of enterprise brand upgrading. In the future, Xingtian Derun will use its strength to provide more enterprises with better services, constantly inject new vitality into the brand, and help partners win the era of whole network marketing.