What is "brand positioning"?

In marketing, "positioning" is a topic that can never be bypassed. From product to brand to market, today's brand has been firmly linked with "positioning". So what exactly is brand positioning? What is brand positioning? Before brand positioning, we need to clarify what is brand positioning? In fact, brand positioning is mainly aimed at making competitive differentiation at the brand level. Accurate brand positioning can make the brand stand out from many competing products, like a beacon, attracting consumers to automatically gather, pay attention and generate cognitive preferences. Many enterprises will position their brands in advance before marketing

Development trend of dithering e-commerce

The role played by Diaoyin E-commerce in the growth of new brands can be summarized as three points: 1. Help new consumer brands to improve brand reputation and open market awareness by virtue of the platform's traffic spillover capacity. Many new consumer brands will start from the segmentation track at the initial stage of their establishment, first penetrate a small circle of people, and then gradually expand the scope. As a growth type platform channel, Diaoyin E-commerce has the ability of traffic spillover, which can help new consumer brands boost the brand's global voice and make people aware of your existence while cracking the Diaoyin E-commerce channel in a short time. 2. Help innovative categories and new and unique products function with visual content

Sunstroke | The warm wind comes suddenly, following the sunstroke

Xiaoshu, the eleventh solar term of the 24 solar terms, is paid on July 6-8 of the Gregorian calendar every year. Although the light heat is not the hottest season of the year, it is followed by the hottest solar term in the year, which is known as "light heat and heavy heat, steaming at the top and boiling at the bottom". In many parts of China, thunderstorms are the most frequent in the summer. The light summer begins to enter the summer day, so called "the heat is in three volts". The three volt days usually occur between the light summer and the summer, which is the highest temperature, humid and sultry time of the year. In the past, people in southern China had the custom of "eating new rice" in the light of summer heat, that is, they tasted new rice after the light of summer heat, and farmers milled the newly cut rice into rice, and then prepared food for worship

Summer Solstice | Deer antlers are broken, cicadas begin to sing, and pinellia grows

The summer solstice is the 10th solar term of the 24 solar terms. On the summer solstice, the position where the sun shines directly on the ground reaches the northernmost point of the year, almost directly on the Tropic of Cancer. At this time, the days in the northern hemisphere reach the longest time of the year. For the Tropic of Cancer and the regions to the north, the summer solstice is also the day with the highest sun height at noon. After the summer solstice, the direct sunlight point began to move southward from the Tropic of Cancer, and the days in the Northern Hemisphere began to shorten gradually. High temperature, high humidity and occasional thunderstorms are the characteristics of the weather after the summer solstice. The summer solstice is one of the 24 solar terms, and it was also one of the folk festivals in ancient times

Xingtian Derun won the title of "Internet Service Committee of Shandong Decoration Association"

On June 15, 2022, the third meeting of the sixth council of Shandong Decoration Association was held in Ginza, Jinan. Tian Xingkui, general manager of Xingtian Derun, was invited to participate in the event. ▲ The third meeting of the sixth council of Shandong Decoration Association was held in Ginza, Jinan on June 15. Shandong Decoration Association, founded in 1991, is a provincial decoration industry association approved by Shandong Civil Affairs Department, a bridge between enterprises and the government, a link between enterprises and consumers, and a promoter of healthy development of the industry. Shandong Decoration Association is mainly responsible for publicizing, implementing and organizing the implementation of various national guidelines and policies, and participating in

Xingtian Derun was invited to attend the meeting of "June Member Activity Day of Shandong E-Commerce Association"

On June 17, 2022, Xingtian Derun was invited to participate in the activity of "entering Chuangzhimeng (1688) on the June member activity day of Shandong E-Commerce Association to discuss the innovation of Shandong manufacturing digital marketing mode", and was awarded the "director unit of Shandong E-Commerce Association". Sun Zhiheng, the former director of the Information Industry Department of Shandong Province, Wang Shizhong, the former director of the Economic Information Commission of Shandong Province, Yu Jiaxin, the vice chairman of Shandong E-Commerce Association, and Yu Dengjie, the secretary general of Shandong E-Commerce Association attended the event. ▲ Xingtian Derun was invited to participate in the "Member Day of Shandong E-Commerce Association in June" Shandong E-Commerce Association

Why is dithering e-commerce the most likely platform to realize the integration of "planting and weeding"?

In the book Marketing Revolution 4.0: From Tradition to Digital, Kotler summarized people's minds when shopping as "5A model": A1 - Understand A2 - Attract A3 - Ask A4 - Act A5 - Advocate. The accumulation path of new users does not necessarily follow the order, and may skip individual links, or ask before understanding, forming a spiral feedback loop structure. The "grass planting and grass pulling" behavior of users in Dithering E-commerce has been very close to the "5A" logic. Last May, Diaoyin E-Commerce released the "FACT model" and mentioned four business matrices: F-position self support, A-talent matrix, C-master

How can brand advertising be useful in 2022?

During the epidemic, more and more enterprises began to calm down to think about brand values and precipitate brand assets. In the process of digitalization, marketing is undergoing earth shaking changes. It is not only the effect that can be tracked, but also the integration of product and effect. More importantly, we can gradually see "people" behind the original channel marketing. Marketing is taking the channel as the center and moving towards the people-oriented era. Brand advertising also needs to start focusing on people, and we need to see whether it really brings the relationship between people closer. The brand needs to be able to see the effect, even if the effect is not sales, but an additional purchase, attention or interaction. Marketing objectives