The role of Diaoyin e-commerce in the growth of new brands can be summarized as 3 points:
1、 Help new consumer brands improve brand reputation and open market awareness with the platform's traffic spillover capability
Many new consumer brands will start from subdividing the track at the initial stage of creation, first penetrate a small circle of people, and then gradually expand the scope. As a growth type platform channel, Diaoyin E-commerce has the ability of traffic spillover, which can help new consumer brands boost the brand's global voice and make people aware of your existence while cracking the Diaoyin E-commerce channel in a short time.
2. Help innovative categories and new and unique products to carry out functional education and create popular products with visual content
The content of dithering e-commerce is the first and the content is the king. This change in the capacity of the shop waiter in the past not only requires efforts on the combination of goods, but also needs to use various forms of content (short video, live broadcast, etc.) to personify, visualize, and monetize social networking products, so as to reduce the threshold of users' awareness of new things and accelerate the popularity and penetration of new products in the consumer circle.
3. Help new consumer brands acquire target users with personalized matching
The logic of dithering e-commerce is the logic of interest e-commerce. At the same time, brand merchants are equipped with tools such as Qianchuan, cloud map, compass, etc. This gives new consumer brands the opportunity to find the target audience through personalized matching of the platform, with products as the starting point, interest content as the background, and tool clues as the guide, to complete the acquisition -The whole link of grass planting, grass pulling, repurchasing and sedimentation.
What is the focus of Diaoyin E-commerce in the second half of this year, and how will it help the growth of new consumer brands?
01 Goods are content, brand is content, personify the product &Social monetization
As a platform, Diaoyin E-commerce does not want to make the traders who focus on technology and traffic become the biggest beneficiaries, but let those who focus on good products and good brands gain higher income and create more value for both the platform and users.
The rules of dithering e-commerce have been fulfilled "Fairness to the brand and respect to users". Because Tiao Yin E-commerce does not support order swiping and deletion of negative reviews, this practice allows the real product manufacturers to escape the price war, precipitate the user reputation, and the brand has also received "systematic protection".
Under the interest e-commerce model, good products and good content stimulate new business growth, giving new brands the opportunity to expand from the edge to the center. Product force is always the core competitiveness of the company. Both momentum and potential energy are indispensable for brand development. Diaoyin e-commerce has penetrated into the lifestyle of users. What we need to do is to do a good job in new content and promote brand growth based on user interests.
02 Choose growth channels, which is more labor-saving than making and borrowing wind
New consumer brands that have grown up in recent years From 0 to 1, most brands are choice A growth channel ——It means that the number of people active on the platform is expanding, user habits are becoming more popular, and the length of time spent is also expanding - all of which also breeds more potential consumption opportunities.
Dithering e-commerce still exists The opportunity point of "expanding with small" is one of the most suitable platforms for the launch and explosion of new consumer brands. DP also said that many new consumer brands would like to prove their brand revenue ability to the capital after the beautiful performance of Diaoyin E-commerce, so as to get more financing.
03 Skillfully use the population stratification model "O-5A", refined operation user assets
At present, almost all platforms have begun to operate users, and brands have begun to pay attention to "Refined operation". The so-called "refined operation" is actually the hierarchical operation of users, forming a user pyramid of 1%, 9% and 90%, of which 1% is the "super user" of the brand, and will co create with you; 9% are a group of KOCs, who will help you spread or distribute, and 90% are the majority of buyers.
The brand can better understand:
I Whether the interaction between users and my brand is exposed by the brand or planted by the product;
II The interaction dimension between users and my category is whether it is a deep user or a shallow user of the category;
3、 The user's own tag attributes, such as interest tags, purchase habits, geographical attributes, etc., can be combined with brand products to conduct circle marketing and content launch based on evidence after clarifying who the target consumers are.
