Little Red Book is a social platform full of life inspiration and trend. It not only gathers many fashion experts, food bloggers and beauty experts, but also provides advertisers and creators with a variety of marketing tools. Among them, potato chips, spotlight platform and dandelion platform are three core advertising and content cooperation platforms, each with unique functions and advantages.
1. French fries: a little expert in content interaction
French fries are self-help advertising products tailored by Little Red Book for individuals and small and medium-sized businesses. Easy to operate, users only need to The APP can be launched in a few easy steps. Its main goals include improving the reading of notes, increasing likes and fans' attention.
For example, a food blogger published an elaborate recipe note, but the initial exposure was limited. Through the launch of chips, this note can quickly appear in the information flow of more users, attract more reading, praise and attention, and then expand the influence of bloggers. The billing method of potato chips based on the number of displays makes the budget flexible and controllable, which is very suitable for users who want to improve content interaction and expand the influence of their account.
02. Spotlight platform: experts in professional advertising
Compared with French fries, the Spotlight Platform is a newly upgraded one-stop advertising platform for Little Red Book, which is more suitable for enterprise customers who have certain professional advertising capabilities, pursue higher conversion rates and more refined advertising strategies. Spotlight operation in On the PC side, it provides diversified in-depth optimization capabilities, such as form submission, product ordering, etc., and the post investment data report dimensions are also more abundant.
For example, a fashion brand hopes to promote its new clothes through Little Red Book. By using the spotlight platform, brands can set accurate target audiences, such as age, gender, interest preferences, etc., to ensure that advertising accurately reaches potential consumers. At the same time, the spotlight platform also supports multiple delivery forms such as information flow ads and search ads, covering a wider range of user scenarios. Through the scientific launch strategy of the spotlight platform, the brand can not only improve brand exposure, but also achieve significant growth in sales.
03. Dandelion: a bridge for content cooperation
Dandelion platform is a content cooperation service platform provided by Little Red Book for bloggers, institutions and advertisers. It builds a bridge between advertisers and creators, allowing advertisers to recruit talented people to produce notes through the release of dandelion tasks MCN and high-quality individual creators can make money through task orders.
For example, a beauty brand hopes to promote its new products with the influence of bloggers. Through the dandelion platform, the brand can release tasks to recruit bloggers who match the brand tone for cooperation. The blogger creates high-quality note content according to the needs of the brand and publishes it through his own account. This cooperation mode not only improved the brand's exposure and trust, but also brought considerable income to bloggers.
To sum up, Xiaohongshu's potato chips, spotlight platform and dandelion platform have their own advantages. French fries are suitable for individuals and small and medium-sized businesses who want to improve content interaction and expand account influence; Focusing platform is more suitable for enterprise customers who have certain professional advertising ability, pursue higher conversion rate and more refined advertising strategy; The dandelion platform provides an efficient content cooperation solution for advertisers and creators.
Xingtian Derun has a professional Xiaohongshu operation team, Regardless of the above requirements, we can provide you with strong support. According to your corporate brand Or individual IP location, Proceeding from the actual situation, output a complete set of operation plans including positioning analysis, account building, talent launch, and traffic promotion, Assist brand Realize marketing upgrading in Little Red Book.
