With the continuous development of China's economy, more and more enterprises begin to layout overseas markets. In this process, overseas social media operations have become an important means for enterprises to expand overseas markets. So why do overseas enterprises want to operate overseas social media, and what is the current outbound data? Next, Xingtian Derun will give you answers one by one.
1. The scale of overseas social media users is huge, with unlimited potential
according to Statista data shows that by 2021, the number of global social media users has reached 4.2 billion, which is expected to increase to 4.9 billion by 2025. Among them, Facebook, Instagram, Twitter and other mainstream social media platforms have more than 1 billion users. Such a large scale of users provides a huge market space for enterprises going to sea.
Taking a well-known Chinese offshore enterprise as an example Facebook, Instagram and other platforms have successfully attracted a large number of overseas fans through their social media operations. Data shows that the number of overseas social media fans of the enterprise has exceeded 20 million, with a year-on-year growth of 50%. These fans have brought enterprises rich orders and brand reputation.
2. Overseas social media operations help enterprises improve brand awareness
In the context of globalization, brand awareness has become a key factor in enterprise competition. Overseas social media operations can help enterprises quickly enhance brand awareness in the international market.
According to the world's largest brand consulting company According to the 2019 World's Best Brands Ranking released by Interbrand, more than 90% of the top 100 brands have official accounts on overseas social media and operate actively. These brands interact with global consumers through social media to continuously improve their brand image.
Taking a home appliance brand in China as an example, through creative content marketing on overseas social media, the brand's popularity in the international market has been successfully improved. Data shows that the brand In 2019, global brand awareness increased by 15%, and overseas sales increased by 20% year on year.
3. Overseas social media operation improves enterprise sales performance
Overseas social media operations not only help to enhance brand awareness, but also directly promote the improvement of enterprise sales performance. Here are two real cases:
A. A domestic mobile phone brand warmed up and promoted its new products on overseas social media, attracting a large number of overseas users. On the day of the launch of new products, the sales increased year on year 50%, a record high.
B. A cross-border e-commerce platform has attracted a large number of overseas consumers through limited time promotions on overseas social media. During the activity period, the platform sales increased year on year 30%。
Before conducting overseas social media marketing, enterprises must deeply study the culture, consumption habits and social media preferences of the target market. Understanding the uniqueness and needs of the target market will help the brand position more accurately and establish emotional connection with the audience. Content localization is the key to success. In addition to language translation, enterprises also need to adjust the content style and expression method according to the interests and cultural habits of local users, and use local familiar scenes and symbols to effectively increase users' goodwill.
4. Overseas social media operation optimizes enterprise after-sales service
After sales service is an important link for enterprises to go to sea. The cost of developing a new customer is to maintain and retain old customers 5 to 10 times, regular customers will be more likely to accept product recommendations. Every year, the retention rate of regular customers will increase by 5%, and the profit will increase by 25%. Therefore, it is crucial to do a good job of after-sales service and maintain regular customers in the market situation of product homogenization and increasingly fierce competition. Through overseas social media operations, enterprises can timely understand consumer needs, provide targeted after-sales services, and improve user satisfaction.
The operation of overseas social media is of great significance to overseas enterprises. Overseas social media operations help enterprises expand markets, enhance brand awareness, improve sales performance and optimize after-sales services. Therefore, overseas enterprises should pay full attention to and actively carry out overseas social media operations to achieve a global layout.
Xingtian Derun adopts the whole case operation system, operates the global popular social media platform in a refined way, helps foreign trade enterprises to display their products overseas, focus on the global target customer diversion, obtain accurate customer sources, expand the market across the region, and help overseas enterprises achieve the effect of low-cost customer acquisition and brand promotion!
