Driven by globalization and digital wave, more and more enterprises choose to go to sea to seek broader market and more business opportunities. However, according to《 According to the data of the White Paper on Going to Sea of Small, Medium and Micro sized Foreign Trade Enterprises in 2023, compared with 2021, about 49% of small, medium and micro sized foreign trade enterprises have experienced different degrees of revenue decline, exceeding the number of enterprises with revenue growth. In the face of the complex and changing international market, how to effectively enhance brand influence, attract potential customers and achieve business growth has become an urgent problem for overseas enterprises. In this process, independent stations and overseas social media marketing (referred to as overseas social media marketing for short), as two important tools, together constitute a dual engine for business growth of overseas enterprises.
According to the statistics of global consumer cross-border shopping platforms, independent stations and social media platforms account for a large proportion of channels for purchasing overseas goods.
Global 81% of consumers will purchase products from the independent station of the enterprise, namely the official website of brand overseas.
Global 59% of consumers will be influenced by KOL, content creators, etc. in social media and directly purchase goods from overseas social media platforms.
01 Why independent stations are more suitable for foreign trade business growth
An independent station is a website independently built and operated by an enterprise in the overseas market. The white paper mentioned above shows that there are 45.3% said that they would increase the budget investment in independent station marketing from 2023. For enterprises that are starting to do foreign trade, the construction of independent stations has become the first step to go to sea and an important channel to obtain customers.
Different from the domestic environment based on the tripartite platform, foreign consumers, especially Potential buyers of To B enterprises will spend more time More time To understand the enterprise scale, product quality, delivery capacity, after-sales and other details. under these circumstances, Independent station mode is more suitable for overseas To B Buyer's decision-making habits 。
Independent stations also have higher brand autonomy and unique brand image. By building independent stations, enterprises can fully control their own brand stories, visual design and user experience, so as to better convey brand value and enhance user loyalty.
1. Create a unique brand image
Independent stations allow enterprises to carry out personalized design and content creation according to their own brand positioning and market demand. This autonomy enables enterprises to create a unique brand image and avoid falling into the quagmire of homogeneous competition on third-party platforms.
2. Deep mining of user data
Independent stations can directly obtain user data, including user behavior, purchase habits and feedback. These data are crucial for optimizing products and marketing strategies, helping enterprises to more accurately grasp market demand and improve user experience and satisfaction.
3. Improve profit margin and operational efficiency
Independent stations do not need to pay high platform commissions and advertising fees, and enterprises can more flexibly formulate price strategies and promotion plans, thus improving profit margins. At the same time, independent stations can also better control inventory and logistics, improve operational efficiency and reduce costs.
02 Overseas social media marketing
Accelerator of brand communication and customer acquisition growth
Overseas social media platforms such as Facebook, YouTube, Instagram, TikTok, Twitter, etc., have a large user group and diversified content forms, providing brands with broader exposure opportunities and more efficient customer acquisition channels.
In April 2023, the Opinions on Promoting Stable Scale and Optimal Structure of Foreign Trade issued by the State Council proposed to accelerate the innovative development of foreign trade, support foreign trade enterprises to expand and cultivate their own brands through new formats and new models, and encourage export enterprises to carry out overseas marketing promotion with the help of digital technology. More and more enterprises are accelerating the transformation from "hot model building" to "brand extension", seeking brand effect, establishing closer ties with consumers and having a more stable market share by creating recognizable brands.
1. Expand the potential customer group
The communication characteristics of social media platforms enable brand information to spread rapidly in a short time. Enterprises publishing valuable content on the social media platform can quickly expand brand awareness, attract more target audiences, increase brand exposure and attention, influence potential users, and pave the way for subsequent transformation
2. Improve marketing accuracy
The social media platform provides a wealth of user data, and enterprises can build user profiles and create targeted works according to the characteristics of target user groups. This precise positioning helps enterprises improve customer acquisition efficiency, reduce marketing costs, and obtain accurate inquiries worldwide
3. Enhance interaction and stickiness
Social media is an open interactive platform where users can share their experience and feedback. Seagoing enterprises can actively respond to user comments, solve user problems, establish good customer relationships, enhance user trust and brand loyalty, and enhance user stickiness.
03 Independent station+overseas social media marketing
A combination of two swords Create resplendence together
As the dual engine of business growth for overseas enterprises, independent stations and overseas social media marketing complement each other and jointly promote the internationalization process of enterprises. Independent stations provide enterprises with the cornerstone of brand autonomy and user experience, while overseas social media marketing provides enterprises with an accelerator for brand communication and customer acquisition growth.
In the era of globalization and digitalization, offshore enterprises are facing unprecedented opportunities and challenges. Xingtian Derun helps enterprises make full use of the advantages of Internet and social media to enhance brand influence, attract potential customers and achieve business growth by building independent stations and carrying out overseas social media marketing services. With the combination of two swords, enterprises going to sea will surely create more brilliant achievements in the international market!
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