In the era of digital marketing, dithering has become an important promotion platform for many brands and creators ， It not only has a high number of users for many days, but also gradually takes a large part of the traffic in Baidu search 。 The results of users' dithering search are basically presented in the form of video. In the era of information fragmentation, the answers given by video are indeed clearer and more intuitive than words.
A search is equal to a demand, and a demand is bound to have a selection priority. How to make good use of dithering to search this traffic inlet? How can you rank your content well? this You need to use dithering SEO search optimization technology.
I What is? Dithering SEO
Dithering SEO (search engine optimization) as an effective brand Marketing means, It can help enterprises from massive Of search result Stand out in the video ， Attract more Demand Target users for ， Realize effective and accurate transformation 。
The dithering search algorithm is based on the user's search keywords, the relevance of video content, the popularity and quality of video and other factors to rank. Therefore, if you want to dither To achieve good results in SEO, first of all, we need to understand these ranking factors and make targeted optimization.
2、 Enterprise dithering Specific steps of SEO optimization
1. Account setting optimization
Nicknames: use nicknames containing brand names or keywords to facilitate user memory and search.
Head portrait: use a clear and professional brand logo。
Background: Using brands slogan、 Publicity videos, celebrity endorsement KV or activity KV will be replaced according to the current theme activities.
Introduction: Concise And complete enterprise introduction, activity introduction, product endorsement, etc , including keywords to improve search relevance.
blue V： Official account authentication, increase ranking weight
2. Identify key words
What are the criteria for searching for keywords?
First of all, there should be a high number of searches and a high frequency of searches; Secondly, it must be related to the industry, but the competition is relatively low, include Brand words, category words, industry words, blue ocean words, general words, grass planting words, etc; We also need to mine long tail keywords, that is, keywords with relatively small search volume but strong pertinence.
At the same time, we should also monitor our competitors, Analyze the keywords used by similar enterprises in dithering, Keep looking Optimize space.
3. Content optimization
Video Title want Include keywords to attract users to click, and Avoid inconsistency between title and content. The video content should be high quality and valuable, with clear video picture and smooth editing rhythm ， The content must Related to keywords, also Easy for users to understand and share. last Reasonable addition Video content compliant label, promote The probability of video being searched.
4. Interactive optimization
adopt Positive topic conflicts and fans Questions Lottery and other methods , encourage user interaction ， Increase video interaction rate At the same time, we should actively respond to user comments after the video content is released, interact with other account videos, and improve the activity of the account 。
5. Release time and frequency
Appropriate release time: According to the active time of the target user, choose to release the video during the peak period of the twitter traffic, such as at night 7:00 to 10:00.
Stable release frequency: release new videos regularly to keep users' attention on the brand account, which also helps to improve the weight of the account.
want Realize double leap of exposure and sales transformation , dither SEO is an indispensable step in brand development Xingtian Derun relies on deep industry insight, exquisite technical strength and rich practical experience, Be able to Efficient customization optimization strategy helps enterprises' twitter accounts grow rapidly, and achieve an all-round upgrade from content creation to flow realization.
