What is? Best seller notes?
Generally speaking, Note publishing twelve Within hours The number of likes exceeds 1000, the cumulative number of likes is more than 5000, and the reading amount is more than 10 times of the number of likes, which can be called the best seller note.
these ones here note What is the magic that can stand out from the crowd and become the focus of attention? Today, let's go deep into the small red book Best Buy Notes The password of, uncover its mysterious veil.
1、 The Law of Attraction of Titles
Title is the first barrier to attract users to click. A good title can instantly stimulate users' curiosity and interest.
Common effective title techniques include:
1. Use figures For example, "lose 12 kg in 5 days, this method is really useful!", "teach you how to take photos in 18 days", etc. Digital can give people a clear and intuitive feeling, making people feel that the content is expected and operable.
two Use exaggeration properly . For example “ 99% of people use it wrong! 1s teaches you to use xx correctly ”“ I would like to call it the greatest piece in the coffee industry! ”， Use slightly exaggerated emotional expression to quickly catch users' eyes in many contents.
3. Set suspense to arouse curiosity . For example“ monthly income 5w In Beijing, how cool is it to work as We Media after work? ”"This method allows me to Flour swelling three thousand ”, arousing users' curiosity and prompting them to click in to explore the truth.
4. Anchoring crowd and precise positioning . For example, "pure dry goods | 1 minute get beautiful ideas", "quasi freshman look over it! Stay up late to sort out the good things necessary for the start of school!", through the title to accurately attract the target user group, make users interested and click to enter.
II Content and verticality
When users are attracted by titles, the quality of content becomes the key factor to determine whether they will stay, like, collect or even share.
High quality content usually has the following characteristics:
1. Practicality . In other words, it is dry enough to provide users with practical solutions, skills or suggestions, such as skin care tips, home storage tips, career promotion strategies, etc ， Let users have "Sense of gain" 。
2. Interestingness The content is displayed through vivid and interesting language, vivid metaphor, humorous expression and other ways, such as telling life stories in the form of cartoons, or inserting humorous and easy to understand metaphors in the complex knowledge explanation, so as to avoid reducing the time spent reading due to boredom in the reading process.
three Authenticity . Take the account's personal settings and real experience as an example, Tell your own experience, For example, Baoma shares parenting knowledge, medical beauties share household beauty salons, and fitness coaches for ten years share low calorie diet Etc, Content is easier for people produce be convinced 。
and verticality namely Whether the notes posted in your account are vertical to the same field. For example, you are a position Store exploration bloggers, if each article is shop exploration content, it will be considered as vertical, and the system traffic pool will gradually allocate higher traffic; If today's hair shop, tomorrow's hair shop, and the day after tomorrow's hair shop, the system will judge that the content is not vertical, and the flow pool will be chaotic, leading to Different Note traffic uneven 。
3、 Visual impact of pictures and videos
On the visual platform of Little Red Book, beautiful pictures and attractive videos are indispensable.
Pictures should be clear, beautiful, textured, and echo the text. You can use puzzles, add filters, mark key points and other ways to enhance the attractiveness of pictures;
Video should be well controlled "Golden Three Seconds", in addition to paying attention to the editing effect, picture quality and audio coordination, it is also necessary to place the content that has the strongest impact in the whole video and can most poke users' pain points at the beginning of the video, quickly catch users' eyes, make users curious and expectant, and then generate interest in continuing watching.
4、 Importance of typesetting
Clear typesetting can make users feel comfortable when reading and improve the readability of content.
The reasonable use of paragraph separation, punctuation marks, emoticons, etc., makes notes hierarchical and focused, and enables users to quickly capture key points.
Tip: All typesetting serves for content. Punctuation marks and emoticons should not be disordered, which will affect the reading experience.
5、 Interaction and guidance
Best Buy Notes The generation of is inseparable from user interaction, so users should be actively guided to like, comment, collect and share in notes.
Can be at the end of notes or videos Put the hook, Set some interactive topics, such as "What do you think of this method?" "Come and share your experience" to stimulate users' enthusiasm for participation. At the same time, you can also use some warm words, such as "If you find it useful, please like it and save it, so as not to find it", to guide users to carry out corresponding operations.
In short, Little Red Book Best Buy Notes The success is not accidental, but the result of multiple factors such as topic selection, title, content, pictures, typesetting and interaction.
If you want to read in Little Red Book platform In order to realize the sales of popular products, you can contact us for exchange and cooperation. Xingtian Derun in Xiaohongshu marketing Comprehensive service content There are successful cases from account operation, content production, expert grass planting, search optimization, paid advertising operation, etc., aiming to complete marketing upgrading for enterprises in Little Red Book, achieve brand effect, and break through performance.
