More than 600 core words are displayed on Baidu PC and mobile home pages
Monthly customer online consultation volume reaches more than 40
This is just the result of two months of cooperation between Ruishang Visual Arts Communication and Xingtian Technology
A strong alliance on "creating the beauty of art"
In the conversation with Ruishang Design, we learned that their art designers have been engaged for 12 years and have become a mature team with rich experience.
Ruishang Design can provide customers with a complete set of program processes from early brand image creation, to mid art design and creation, and finally to the implementation of design projects.
Compared with a single graphic design company, Ruishang Design is also committed to building a modern digital exhibition hall with "culture, creativity, intelligence, technology and interaction". This is also a strong competitive advantage of Ruishang Design.
However, due to the lack of suitable and effective publicity channels, Ruishang Design also has the frustration of having "unique skills" but nowhere to show them.
In order to show the company's excellent case design, Ruishang Design has set up its own official website. However, when multiple search engines led by Baidu search, the results displayed on the website often appear after several pages. This leads to few website traffic and only about 10 monthly customer inquiries.
In recent years, with the vigorous development of new Internet technologies, more and more business owners choose to combine their own enterprises with the Internet, which is open and interactive, and embark on the path of transformation and upgrading of traditional enterprises. How does Ruishang Design take the advantage of "Internet+" to embark on the road of change?
After in-depth exchanges, Xingtian Science and Technology decided to start with market research and find a way to break through Ruishang Design through in-depth research and analysis of the current situation of the domestic art design industry.
The rapid development of the industry demands more and more
The graphic design industry in China is developing very fast, and most enterprises have their own design departments. With the rise and rapid development of intelligent devices and the Internet of Things in recent years, enterprises' requirements for product personalization have been greatly improved, which also has higher requirements for publicity design. When the enterprise's own design department cannot keep up with the development of the times and market requirements in terms of management and professionalism, they must find a more professional company to do a good job in advertising design.
More employees but less proficient
China Economic News once estimated the number of Chinese designers. As early as 2013, the number of designers in China reached 17 million. Six years later, this number will only increase. Graphic design is becoming more and more popular. Almost all computer literate people will use one or two of them to become a graphic designer after spending a month or two to become familiar with the operation skills. Because of this, most designers lack creativity due to their lack of professional ability, and there are few original works. In the design industry, there are many natural personnel and a serious shortage of high-end designers.
Online design industry leads to more intense market competition
With the overall progress of the network era, the demand of the design market is also changing. More and more graphic design demanders no longer turn to physical design agencies, but prefer to seek professionals through the Internet, because this channel is faster and more convenient. The online design industry not only has a broader customer market, but also tends to work more efficiently than the entity operation mode, which makes the competition in the entire design market more intense, and the way for graphic designers to seek "single" is also more difficult.
Ruishang Design's Broken Wall Road: Building a Healthy Marketing Ecosphere
The ecosystem is complex and cross nourished, and no animal or plant is isolated. In the business world, we should not think with the simplest linear thinking. If an enterprise is compared to a tree, the soil on which it depends for survival is the platform matrix built by the enterprise. The platform without traffic is worthless, just like the barren soil can not breed towering trees, the traffic source is the "source of life" of the enterprise tree. What Xingtian Technology needs to do is to create a virtuous circle of product marketing among platform, promotion and operation for Ruishang Design through online marketing.
The survival soil of enterprise tree - platform
1. Settle in the design online platform
With the rise of online design, online design platforms such as Zhubajie, Zhanku.com, 68Dsign and so on have become increasingly mature, and many design demanders seek design agencies through them. Xingtian Technology uses the advantages of promotion channels to assist Ruishang Design to launch information on Zhubajie Network, Zhanku.com and other websites to obtain customers.
2. Xingtian Technology builds a mobile terminal online platform based on the PC terminal website
With the development and wide application of mobile Internet technology, users can search online through various mobile applications through mobile phones, PADs or other handheld terminals. Therefore, on the basis of the original PC end website designed by Ruishang, Xingtian Technology uses the mature intelligent website building system to build mobile end websites, small programs and other online platforms for it, expand the range of channels, improve the network layout, help it achieve multi-channel and all-round information coverage, bring more traffic, and find a new breakthrough for sales.
Bring "the source of life" to the enterprise tree - promotion
Today, the homogenization of products or services is increasingly serious, and the fragrance of wine is also afraid of deep alley. If enterprises cannot actively and effectively promote their own brands, they will be replaced by other products or services.
To this end, Xingtian Technology will use years of industry experience to develop a professional and systematic network marketing solution for Ruishang Design:
Use search engine optimization SEO and competitive SEM and other optimization means to achieve the ranking of a large number of keywords such as brand words, core words, regional words, etc. on the home pages of mainstream search engines on PC and mobile terminals. Users can click on keyword search results to enter the online service platform of Ruishang Design, so as to obtain more effective traffic.
The tree of enterprise blooms and bears fruit - operation
When an enterprise obtains traffic sources through online platform promotion, it should activate and retain them through effective operation methods to avoid automatic loss of imported traffic. Promotion and operation complement each other, so that enterprises can create a continuous flow pool.
Operation direction | Platform type | Operational objectives |
Content operation, community operation, new media operation, product operation, business operation, community operation, etc | Self built platforms, social media platforms, third-party We Media platforms, news media reports, etc | Pull new (attract new users to pay attention to your product) Promoting activity (promoting users to be active and use products) Retention (stable and high-quality service provision, allowing users to use the product for a long time) Share (make users willing to share your products) |
Solution:
1. Preliminary optimization stage:
With Jinan City as the pilot, more than 50% of 500 keywords were ranked on Baidu PC+mobile home page through search optimization.
2. Medium term optimization stage:
The strong competitive advantage of Ruishang Design, which is different from its peers, is the exhibition hall design. Therefore, the keywords corresponding to the relevant content should be opened, and the bidding account should be opened at the same time.
3. Later optimization stage
According to the needs of enterprise development, gradually increase the keywords corresponding to other urban areas to ensure the continuous growth of traffic.
Effect after optimization:
(1) About 620 core words Baidu PC+mobile homepage, 30 times more than the data before optimization
(2) More than 40 customer inquiries per month after optimization
Get out of the besieged city of traditional enterprise development and embrace the spring of enterprise transformation and upgrading
Design is an aesthetic art that covers a wide range of areas and requires high quality. It is also an indispensable part of modern commercial development. The start of modern commerce can not be separated from publicity and promotion, and the development can not be separated from network marketing, and these two aspects can not be separated from design. Ruishang Design hopes to help customers realize the promotion and publicity of the corporate image and bring people beauty and happiness by constantly improving the aesthetic ability and design level of its employees.
At the same time, Xingtian Technology also hopes to make use of its advantages in the field of network marketing for many years, together with more excellent enterprises like Ruishang Design, to get out of the siege of traditional enterprise development in the Internet era and enter the "spring" of enterprise transformation and upgrading.
