We are not unfamiliar with the concept of online marketing. As the name suggests, we promote our products through online channels, but what is integrated marketing across the network?
Whole network integrated marketing is a new marketing mode that integrates a series of e-commerce contents such as product planning, website construction, brand promotion, product promotion, etc. In the past, online marketing channels were relatively single, and generally only Baidu bidding or Taobao e-commerce. Now, online media platforms are in full bloom, and the rise of new media platforms such as Xiaohongshu, Tiaoyin, Fasthand, and live broadcast has brought new opportunities to more enterprises. Innovation in marketing models is urgent for enterprises.
What are the characteristics and advantages of the whole network integrated marketing?
The Internet is like a "Universal glue" connects enterprises, groups, organizations and individuals across time and space, making the exchange of information between them "readily available". The most important and essential thing in marketing is to spread and exchange information between organizations and individuals. If there is no information exchange, then the transaction is also a source of no origin. Because of this, the Internet has some characteristics required by marketing, which makes the whole network integrated marketing show some characteristics.
In general, the whole network marketing can quickly improve the brand image, promote overall sales, solve the bottleneck of offline sales, and improve the customer service system. In the past, it took ten or twenty years to build a brand reputation through traditional marketing methods, but now it can be shortened to three years through full network marketing.
What impact can the whole network integrated marketing bring to enterprises?
one Improve the brand image: With the increase of online shoppers, enterprise official websites, search engine snapshots, online flagship stores, distribution stores and franchised stores are all important windows for enterprises to display to the outside world.
two Standardize the sales market: The construction of the official mall can regulate the disorder of product prices and the problems of questionable quality in Taobao retail market.???
three . Promote overall sales: the market potential of online retail is huge. It is better to go online in a large-scale way than to go online in the morning or slowly.??
four . Solving offline sales bottlenecks: online and offline are not in conflict. If properly used, it can solve various offline sales problems, such as inventory sales.???
five Improve the customer service system: With the increase of online shoppers, customers can be better served through the Internet in addition to the traditional telephone customer service.???
six Sort out the distribution channels: the construction of official shopping malls can further establish their own formal distribution channels.
It is particularly important for enterprises to choose a professional marketing service provider if they want to do well in the whole network marketing 。
Xingtian Derun Network Technology was founded in two thousand and twelve In, it has developed into an independent Marketing Viewpoints and R&D capabilities Whole network Marketing service company. For partners Provide powerful “ Resources, channels, content, technology and data services ” Support enterprises to go with low cost touch net Marketing , help partners Be able to stand firm and make breakthroughs in the fierce market competition 。
