Notice of Xingtian Derun on 2022 Spring Festival Holiday

The Spring Festival is coming. Thank you for your support and recognition of Xingtian over the past year. All employees of Xingtian Derun are here to pay a New Year's greetings to you! Congratulations to everyone for the Year of the Tiger! be a tiger with wings added! Everything goes well! According to the Notice of the General Office of the State Council on the Arrangement of Some Festivals and Holidays in 2022 and in combination with the overall business situation of the company, the following arrangements are made for the Spring Festival holiday: 1. The Spring Festival holiday is scheduled from January 30 (December 28) to February 6 (the sixth day of the first month), 2022, a total of 8 days; 2、 The working time after the Spring Festival is scheduled to be on February 7, 2022 (the seventh day of the first month). Please protect yourself when you go out during the holiday

Operators must understand content operation in the Internet era

What is content operation? Content marketing is one of the most effective means for operators to use communication channels to build brands in the current Internet era, to present enterprise information in the form of text, pictures or videos to users in a friendly manner, and to stimulate users to participate in, share and spread the complete operation process. Content operation, namely content marketing managers, use paid, owned, won and shared communication channels to create, stimulate and share brand information and dialogue with customers or among customers. These channels include both traditional media and controllable and uncontrollable new media channels. Content operation refers to the internal operation based on product content

Severe cold | When the severe cold comes, frost and snow fall, and the cold is extremely cold

The extreme cold is called severe cold. " Extremely cold. This festival is in the period of March 9 and April 9. At this time, cold waves frequently move south, which is the coldest period of the year. As the folk saying goes, "A little cold and a big cold bring cold without wind. The big cold comes at the end of the year, and winter goes to spring. Once the big cold passes, a new cycle begins. In some parts of China, every time from the big cold to the beginning of spring, there are many important folk customs, such as getting rid of the old and putting on new clothes, making preserved meat, and sacrificing stoves and tail tooth sacrifices. Tail tooth sacrifices, also known as" making teeth "," making teeth sacrifices ", etc, It is a folk custom for the whole family to sit together and "eat the tail teeth" after the tooth sacrifice.

How to build a successful brand?

In the business world, brand is a universal word. It seems to match with all advertising and marketing terms. What is a brand? David Ogway, the godfather of advertising, said that brand represents an image. David Ike, a brand master, said that brands represent the knowledge consumers have about commodities and enterprises. Traut, founder of positioning theory, said that brand represents a category. In the eyes of a thousand people, there are a thousand definitions of brand. The biggest difference between brand and product is that the product is on the shelf, while the brand is in the mind of customers. Brand is a psychological phenomenon. Brand is the inner play of consumers. To create a

Xingtian Derun's December 2021 Summary and January 2022 Launch Conference were successfully held!

On January 8, 2022, Xingtian's December Summary Conference and January Kick off Conference were held in China Resources Center. All employees of Xingtian gathered together to sum up their work, commend their employees, and jointly meet 2022, which is full of challenges and opportunities. Although the weather is freezing, the conference site is full of exciting and enthusiastic atmosphere. In the last month of 2021, Xingtian added another office space in China Resources, and the overall office space has exceeded 1000 square meters. In the past year, we also welcomed many new employees to join us, which injected fresh blood and strength into Xingtian. Looking back, we are full of ambition; exhibition

Laba | Laba porridge, eat for a few days, and after Laba is the year

Since ancient times, Laba has been a sacrificial ceremony for ancestors and gods to pray for harvest and auspiciousness. According to the Book of Rites · Suburb Special Animal, the wax offering is "in December, gathering all things together to enjoy the feast." The Xia Dynasty called the wax offering "Jiaping", the Shang Dynasty "Qingsi", and the Zhou Dynasty "Dawa"; Because it is held in December, it is called the twelfth lunar month, and the day of the wax festival is called the twelfth lunar day. The Laba Festival in the Pre Qin Dynasty was the third day after the winter solstice. Later, Buddhism was introduced into China. In order to expand its influence in the local area, the Laba Festival was designated as the day when Buddhas became Buddhists. Later, with the prevalence of Buddhism, the integration of the Buddha's Day of Becoming a Taoist priest and the Sun Festival was called the "Magic Treasure Festival" in the Buddhist field

Assisting the digital transformation of enterprises, Xingtian AI Rubik's Cube system provides comprehensive solutions

With the development of China's mobile Internet, the 5g networking era has officially arrived, the concept of the meta universe has risen, and the network media platforms are diverse. Great changes have taken place in the marketing market, and online promotion no longer depends only on search engines; Images and texts in the form of Xiaohongshu, WeChat official account and microblog; The popularity of short video live broadcast of Tiaoyin, Fasthand, Taobao, etc; The rise of the modern meta universe; It has brought many opportunities to enterprises and businesses. All kinds of online media and new media platforms complement each other, forming a new marketing place. According to the market demand, Jinan Xingtian Derun Technology Co., Ltd. has developed the "AI Rubik's Cube Marketing System" to help people

Xiaohan | On the day of Xiaohan, the magpies begin to nest in Yanbei Township

In the light cold season, the direct sunlight point is still in the southern hemisphere, and the heat in the northern hemisphere is still lost. The heat absorbed in the day is still less than the heat released at night, so the temperature in the northern hemisphere continues to decline. After the winter solstice, the cold air frequently moves southward, and the temperature continues to decrease. The temperature drops to the lowest during the mild and severe cold of the year. A folk saying goes, "When it's cold, it's at twenty-nine or thirty-nine, and the weather is so cold that it shakes." This shows the cold degree of the Xiaohan solar term.