Mother's Day

Mother's Day is a day to thank mothers. The modern Mother's Day originated in the United States and is the second Sunday in May every year; On this day, people will prepare gifts and send blessings to their mothers to thank them for their years of nurturing.

The way to break the circle of brand marketing

In the first half of the Internet, there were many blank opportunities and outlets. Brand marketing was in the flow thinking stage, focusing on the promotion of new and horse racing. In the second half of the Internet, the traffic dividend has been exhausted. What we are trying to do is to reshape the trust chain with users, and then seize user time and achieve consumer fanization. In this environment, brands first need to use differentiated content marketing to build marketing potential, so as to gain consumer trust, and obtain flow realization and retention through user operations. More importantly, through long-term consumer communication strategies, we will continue to output brand image and value propositions, seize users' minds, and form user word-of-mouth communication,

How to differentiate homogeneous products?

My products are similar to those of my competitors. How can I create differentiation? First, try to avoid homogenization. Before the production of a product, the value, price, channel and selling point of the product should be planned in advance to reduce the homogenization as much as possible. However, in real life, there are many products with little physical differentiation. Under the premise of product homogenization, what can be the entry points to help product manufacturing "differentiation". 1、 Psychologists who create a new category have done experiments. For a product, the maximum number of brands that people can remember is 7. How to make your brand rank in the consumer's mind

How to realize the realization of private domain traffic?

Since entering the Internet era, traffic has become a keyword, because it means attention, influence and liquidity; In recent years, with the rise of WeChat and other We Media and live broadcast, the concept of private domain traffic has become popular. Private domain traffic can be said to sprout from offline stores and online e-commerce, rise in the era of WeChat, and recently become a focus of attention and power due to live e-commerce. According to the latest statistics of China Internet Network Information Center (CNNIC), as of June 2021, the overall size of Internet users in China has exceeded 1 billion, and the penetration rate of mobile Internet users has reached 99.6%

Grain Rain

Grain Rain, the last solar term in spring. Grain rain is taken from the meaning of "rain breeds hundreds of grains". At this time, the precipitation increases significantly. The seedlings in the field are newly planted and new crops are most in need of rain. The rainfall is sufficient and timely, and the grain crops can grow healthily. Like the solar terms of rain, light full, light snow, heavy snow, etc., grain rain is the solar term reflecting the precipitation phenomenon, and is the reflection of the ancient farming culture on festivals. During the grain rain season, in southern China, it often begins to rain significantly, and especially in southern China, once cold air meets warm and humid air, it tends to form a long-term rainfall weather. Qinling Mountains Huaihe River is the transition between spring rain in the south and spring drought in the north

The first quarter summary and second quarter kick-off meeting of Xingtian Derun in 2022 was officially held!

Green willows form a line and everything looks fresh. On April 9, the first quarter summary and second quarter kick-off meeting of Xingtian Derun in 2022 was officially held in China Resources Center in the morning of spring. The first item of the meeting was the demonstration of team morale. Employees from all departments came to the stage and showed their team's demeanor and high morale. The second item of the meeting was the induction ceremony for new employees. This time, a total of 10 young partners joined the family of Xingtian. I hope you can make progress and grow together with Xingtian in the future. The third item of the meeting was the ceremony for employees to become regular. There were five young partners who became regular this time. I hope you can continue to work on your posts in the future

Content is the largest carrier of advertising

With the blowout growth of Internet content products, consumers are increasingly distracted. In this environment, the information dissemination environment is simply summarized as follows: the information content explosion: everyone can become a creator; High fragmentation of media: high penetration of mobile Internet media; High user information threshold: various entertainment short videos are painted every day. The result is that brand advertising needs to be placed in a massive information environment to compete with the vast number of high-quality content on the same platform to compete for user attention. So how can brand created ads compete better with content creation? 01. Learning content to get rid of traditional advertising thinking

Equinox

"Vernal Equinox" means "half", which means that one part is divided into two parts, the day and night are evenly divided, and the heat and cold are balanced. In addition, the vernal equinox also means to divide the spring equally. Traditionally, the spring is from the beginning of spring to the beginning of summer, and the vernal equinox is in the middle of three months of spring. Therefore, the vernal equinox in ancient times was also known as the "mid day", the "day and night equinox" and the "mid spring moon". On the day of the spring equinox, the sun shines directly at the earth's equator, and the days and nights are equal. According to Wu Cheng of the Yuan Dynasty, in his book "The Seventy second Order of the Moon", he explained: "In the middle of February, half of the moon is divided, which is half of the ninetieth day, so it is called" the moon is divided ". In addition," In the Spring and Autumn, there are numerous dews ", which says:" In the spring, half of the moon is divided into yin and yang, so the day and night are both cold and hot. "The lunar calendar book:" The Douzhiren is spring