Prepare for the fierce battle, rest on one's laurels and move on -- Xingtian Derun's 2023 Mid Year Summary Conference and Youth League Building Activity was successfully concluded

Prepare for the fierce battle and wait for the decisive moment to move forward - Xingtian Derun's Mid 2023 Summary Conference and Group Construction Activity was successfully concluded. On July 8, 2023, the "Mid 2023 Summary Conference and Group Construction Activity" of Jinan Xingtian Derun Network Technology Co., Ltd. was grandly held in Jiangjun Mountain Tourist Resort, Changqing District, Jinan. The conference is divided into three parts: mid year summary, staff dinner and group building conference. General Manager Tian Xingkui attended the meeting, and General Manager Assistant Li Nan presided over the meeting. Each company

The 4th China New Media Development Annual Conference was held in Jinan, and Xingtian Derun was invited to participate

On August 22, the fourth annual meeting of China's new media development was held in Jinan. Jinan Xingtian Derun Network Technology Co., Ltd. (hereinafter referred to as "Xingtian Derun") was invited to participate in the meeting. The conference was co sponsored by the Media Magazine of the China Press and Publication Research Institute, the Executive Committee of the China International Cultural Tourism Expo and the Propaganda Department of the CPC Jinan Municipal Committee, with the China Federation of Network Social Organizations, the New Media Professional Committee of the China Writers Association, the China Internet Association, the China Press Association and other units as the guiding units, the New Media Center of Xinhua News Agency The new media center of the People's Daily and other units are the supporting units, and Jinan Daily Newspaper Group and Jinan Radio and Television Station

This time, let's talk about Dithering SEO

When it comes to SEO, people will think of Baidu, and many people will subconsciously draw an equal sign between SEO and Baidu optimization. In fact, this is a misunderstanding. In terms of the concept of SEO alone, it is called search engine optimization. Theoretically, as long as there is a search function platform, it can do SEO, such as Google, Baidu, Sogou, 360, Shenma, Xiaohongshu, Zhihu and the current popular short video platform - Tiaoyin and Fasthand.

Brand=product+consumer.

On the "product consumer" axis, all kinds of brand theories and concepts are either left leaning or right leaning. Brand is like a balance, brand shaping swings back and forth between products and consumers, and category can be regarded as the fulcrum below the balance. Brand building in the traditional era comes from the packaging of things. For example, a symbol, a trademark, and a name for the product packaging; Package one selling point and one positioning; Packaging is an image that endows the product with attitude, personality and emotion, so as to make the product produce premium and win user recognition. Brand building in the digital era comes from the operation of people. We are today

The next step of brand marketing: mind marketing

Brand marketing has three business objectives: cognition, recognition and subscription. In the past, users first recognized the brand through advertising, then slowly recognized the brand after a long time of contact, and then bought the products of the brand after the demand came. The path to transform a user is: first recognize, then identify, and then subscribe. Now we are accustomed to using public domain traffic to solve cognitive problems. Use private domain traffic to promote subscription. As for identity, it has been abandoned by most brands. Because of the algorithm application, advertisements can directly find users in need and immediately trigger subscriptions. At present, brands only focus on public and private domains,

Heatstroke | Three summers in the morning

Dashu, one of the 24 solar terms, is the last solar term in summer. "Heat" means hot. Great heat is the most intense and hot solar term in a year. "Wet heat mixed with steam" reaches its peak at this time. Climatic characteristics of severe heat: high temperature, intense heat, frequent thunderstorms and typhoons. Since ancient times, people have the custom of drinking herbal tea (Fu tea) during the three dog days of summer heat; As the name implies, Fu tea is the tea that is drunk in the dog days. This kind of tea made from Chinese herbal medicine has the effect of cooling and relieving the heat. In addition, there are customs such as burning incense and drying ginger. "Heatstroke" is the hottest and most humid season of the year. At this time, the focus of health care is "heatstroke prevention"

Three methods of new product marketing

New product marketing is a major issue that many brands face every year. There are many kinds of new product marketing methods in the market today, but which one is the most suitable for yourself? How should the corresponding play be handled? Play 1: spread campaign This is a typical "fight high" play, should also be so far, at least in the traditional big brands, or the most common new product marketing play. A core point of the so-called campaign is that the brand itself is still the main body of communication with users. The common trading mode is: brand targeting new products launched this time

"Unite to achieve the goal" Xingtian Derun League building activity and 2022 Mid Year Summary Conference came to a successful conclusion!

On July 9, in order to enhance the team cohesion and centripetal force, enrich the cultural life of employees, in the face of the scorching summer sun, Xingtian Derun organized a group building activity of "Uniting to achieve goals", and held the 2022 Mid Year Summary Conference. In the early morning of the same day, the young partners came to the company to gather together and took the bus to the team building site. On the way, everyone was discussing excitedly. They were looking forward to the team building activities and the atmosphere was hot. After nearly an hour's drive, we finally arrived at the destination, and the group building activity officially kicked off. All the way to the live CS activity site, the sun was burning, but still blocked