It's a new year. From the starting point of 2020, looking back over the past decade, rising prices have increased people's cost of living, and the disappearing Internet traffic dividend has increased the cost of getting customers for enterprises. Today's business owners are "struggling to survive" in this increasingly high marketing cost.
The current marketing and promotion costs are often more than ten thousand yuan, and ten thousand yuan is not much. But for small and medium-sized business owners who are already short of funds, every penny spent on advertising and marketing is steel on the cutting edge. In the face of the emerging new marketing models, what advertisements can be launched with 10000 yuan in 2020? Today, Xingtian Technology will make an inventory for you.
Advertising is generally divided into offline and online. At present, most offline advertisements are billboards and LED screens in life scenes.
The most common Subway advertisement For example, the security screening diversion advertisements are located in the security screening area at the entrance and the diversion area of the subway waiting area. Each group of billboards consists of 6-12 advertising pictures with a price ranging from 50000 to 300000. Four weeks is a launch cycle. 1w yuan is only enough for one week of six advertising pictures. Of course, even if the business owner wants to launch a 1w subway, the advertiser will not rent it to you.
Cell door advertisement Closer to life, One machine a day is about 90 yuan, and one week is only enough for three machines to play for one month. If we count all the units in the community, how much will it cost per month?
Offline billboards are launched to gain more exposure opportunities by increasing brand coverage. The cost is not low, and they also need long-term space occupation. If it is not presented for a long time, it will be forgotten soon, and there will be no follow-up effect.
Compared with the declining offline advertising, the momentum of Internet marketing and promotion has been at its peak in recent years, and the momentum has become increasingly fierce. Short video advertising, live broadcast with goods, KOL marketing, search engine marketing... There are various forms of promotion, and the promotion costs vary.
The least cost is to release news sources.
The cost of publishing news sources on different media platforms is also different, generally ranging from a few yuan to one hundred yuan per article. If the platform of 50 yuan/article is selected for publishing, the enterprise can send 4 articles every week for 1 week for 1 year. For small and medium-sized enterprises, the amount of investment has been very considerable.
SEO optimization is a cost-effective promotion channel for SMEs. The effect of SEO optimization is a long-term accumulation process, SEO projects of Internet service companies generally take one year as a service cycle, and the annual cost is basically 1w+, including keyword optimization on PC and mobile terminals.
For small and medium-sized enterprises with limited funds, without other network traffic sources, the budget of more than 10000 can choose to do SEO optimization. Users can see the positive information display of the enterprise by searching for keywords, The cost of investment is not much, and the effect still exists.
SEM bidding is also a way for enterprises to choose more promotion methods. The opening fee of 5000-6000 yuan should be paid before launching competitive advertising, and the average click of competitive advertising is 6 yuan/time. Assuming that the number of clicks per day of the enterprise is set to 50, the remaining advertising budget excluding account opening fees will only last 16 days for the enterprise.
It can be seen that 1w yuan is obviously not enough for Baidu, 360, Sogou and other SEM auctions. The account has no money before it is stable.
KOL marketing is a popular way of promotion in recent two years, such as Tiaoyin, Fasthand, Little Red Book, Weibo Big V, and Li Jiaqi, who carries goods live, all belong to KOL marketing. It is very good to use celebrity effect to make enterprise product information spread over the network quickly, but this marketing method is not affordable for everyone.
The quotation of KOL is proportional to the number of its fans and the range of its communication. To have a wider range of communication, select The starting price of KOL is more than 100000 yuan. For example, Mimun, who once occupied the circle of friends by selling "toxic chicken soup", paid 500000 to 700000 yuan for an advertisement before being titled! To choose a popular star with millions of fans for promotion, the cost is even more million yuan/piece.
Therefore, KOL marketing can only be played by Kryptonite's "RMB players", and small and medium-sized enterprises can not consider it.
In addition to KOL marketing, there is also an advertising channel dedicated to "local tyrant players", that is, Internet video marketing. At its peak, the naming fee of "Odd Flowers" easily exceeded 100 million yuan, and such a high advertising fee was beyond the reach of many enterprises.
In addition to the title and sponsorship of video programs, the title ads, pause ads, and spot ads are also the forms that enterprises choose to launch. The launch price of this type is calculated by set, and enterprises can select advertising form+region when launching. In general, The initial advertising price of popular dramas on video websites such as Tencent and iQiyi can reach 10 million yuan/episode.
In this way, is there a low-cost marketing method? What advertisements can be put in the 1w advertising budget? I believe that all business owners have a choice in mind.
