The tide of the Internet is raging, and new Internet enterprises are swarming in, which makes many traditional enterprises have a sense of survival crisis. More and more traditional enterprises have begun to take the path of "Internet+" transformation.
B2B/B2C/O2O， Official websites/applets/online shopping malls, SEO optimization/SEM bidding/KOL advertising, all roads are the avenues for enterprise Internet transformation. Faced with so many "Internet access" models, many traditional enterprises have a "Internet anxiety".
Business owners have a positive attitude towards embracing the Internet, but how to achieve the transformation and upgrading from product operation to business model after accessing the Internet according to their own conditions, and how to spend time, energy and money to do it without achieving the expected results, have left business owners in anxiety.
It is said that "in case of urgent illness, people rush to seek medical advice". Faced with the hype of hype, business bosses will choose the project that seems to have the shortest cycle and the best effect, and investment even becomes a factor that is not the primary consideration.
A few days ago, I heard a friend who started a business complained with indignation, listened to various advertisements, and paid more than 100000 yuan to join the convenience store. Less than a year after its official opening, the headquarters unexpectedly ran away with money, and I lost my money. He said that when considering joining the project, he saw the high profit margin they advertised and gave up joining Tmall stores. You should know that the margin for joining Tmall stores is only 10000 yuan, and the company will not run away.
This friend's psychology is easy to understand, because there is an old saying that "one price, one product". General consumers will think that the higher the price, the better the quality of goods/services. We sometimes meet customers who say that your SEO optimization package will cost you a certain online marketing project at other people's home for 1w+. Can you guarantee the effect?
It is always the boss of the enterprise who is injured by the mode inducement, the project and the investment. So the most important thing is the actual landing of Internet projects or the quality of marketing methods. Don't invest blindly because of the hype that the effect is "messy and increasingly attractive".
Breaking the Bubble of Pseudo Concept of Internet Transformation
Accompanied by the Internet wave are a variety of new technologies, new ideas, new concepts, new models, and various types of online marketing, alliance platforms, "Internet+" business model lectures. A "master" lecture can easily charge tens of thousands or even hundreds of thousands of funds.
Looking forward to the situation, throwing out the concept, and luring huge profits... This has a huge temptation and attraction for many traditional small and medium-sized business owners who are not very familiar with the Internet, giving business owners a way to achieve enterprise Internet transformation as long as they buy products, bringing considerable benefits. However, the enterprise owner may not know that the platform that has spent tens of thousands or even hundreds of thousands of buyers may be a template station that has not even solved the problem of payment and adaptation, which cannot bring any practical effect.
The so-called new concept is actually a pseudo concept used to fool business owners. Many people are fooled into being directionless and empty. It is precisely at this time that small and medium-sized business owners need to be calm rather than blindly follow.
Some Internet service companies constantly promote Internet products that are not suitable for enterprises for their own interests, regardless of the real needs of SMEs. For example, stack up some industry specific terms that seem to be tall, borrow some classic success stories to increase the real feasibility of the products to be promoted, and then sell the over packaged products to enterprises. Finally, enterprises spend money but have no effect, which will only worsen the business situation of enterprises.
What is not applicable to the pseudo concept for the Internet transformation of traditional SMEs? Big data counts as one.
Big data technology represents the storage, processing and analysis of a large amount of data. For traditional SMEs, it is like a castle in the air. The advantage of traditional enterprises that have operated for many years is that they have no shortage of projects and resources, but the Internet technology is basically in a blank stage. It is obviously not appropriate for enterprises in the early stage of transformation to let small and medium-sized enterprises set up a platform to analyze and process a large amount of data.
Moreover, traditional SMEs need to develop APP at the very beginning. Business operators may think that having an exclusive APP will enhance the corporate image and make it more perfect and professional. But they do not know that at present, APP is like an island, and it is not the best tool for SMEs to win customers.
First of all, the development cycle is long, and the cost of development, operation and maintenance is high. In the later stage, it needs to continue to optimize and upgrade, which requires high investment of human resources and funds.
Secondly, the APP can only be used after users download, install, register or even bind bank cards, which means that the APP will be vigorously promoted after it is launched online. As the industry knows, APP is currently one of the products with the highest promotion cost. For enterprises, the early R&D cost is only a fraction, and the later promotion and operation cost is dozens and hundreds of times that of R&D. How many SMEs can afford it? The longer the battle line of transformation process is, the more unfavorable it is to the customer's consumption transformation. This is why applets are becoming more and more popular nowadays, because they are more open and convenient than APP.
The business owners also need to understand that the single promotion model is no longer applicable to the current development trend, and it is difficult to obtain traffic and bring customers only by building a website and developing an APP. The transformation of enterprise Internet should have a long-term development strategy, a comprehensive layout, and be based on the actual situation of the enterprise itself. The transformation path and promotion method of each enterprise are different.
It is the business owners who really understand the enterprises themselves. I hope that small and medium-sized business owners will have the courage to pierce the beautiful blueprint they imagined when they hit the Internet, see through the bubbles of various pseudo concepts put forward by other people, and find the path of Internet+transformation that is truly suitable for enterprises.
