The end of 2019 can be called an eventful year.
South Korean artists committed suicide in a series of depression. Famous online celebrities were raped by their ex boyfriend, and the artist died unexpectedly.
The fate of stars rises and falls. As ordinary people, we continue to bury ourselves in the work at hand without even saying a word of regret, but we also cannot escape being swept out of the house and "251".
Mingming worked hard and said that he would be dismissed if he was dismissed, which really fulfilled what Ben Hua said: All living beings suffer.
Luo Yonghao once said in "A Tale of Wonderful Flowers" that working hard for work and 996 is the life of our generation. Don't struggle.
Countless koi turned around, Yang Chaoyue worshipped, and the hot blood chicken soup we drank were just mocking ourselves at the "social animals". We tried to find spiritual consolation in our busy lives, but now we are beaten by others, and it is useless to struggle. This is life.
The world of adults is too difficult.
Microsoft Office Word stopped working, but did not save it;
Staying up the latest night, brushing the most expensive anti stripping shampoo;
Alipay bills remind you to repay. At first, the bank card balance is insufficient
……
When the chicken soup fails and the bubble is punctured, everyone can only face the reality and be overwhelmed.
The countdown bulletin board reminds us that there are only 28 days left in 2019. As the end of the year approaches, not only individuals are busy handing in their annual answers, but also enterprises need to liquidate their operating conditions in the past year.
2019 is a special year, in which the global economy is facing a severe test. At the end of the year, the end of the year encountered a cold economic winter, and enterprises walked forward in the double cold.
Since the beginning of the year, more and more enterprises have gone bankrupt due to debt and other reasons. In the industry ranking list with the most bankrupt enterprises, P2P online lending is the first to bear the brunt.
Since 2018, the country has been tightening its policies to crack down on illegal and illegal online loan enterprises. Under such circumstances, P2P enterprises have almost nothing left. Since June this year, Tang Xiaoseng, Lianbi Finance, Shanlin Finance, and Oxfam have exploded on hundreds of platforms in a month or so.
Under the cold winter, the real estate and home furnishing industries were also not spared. According to statistics, more than 400 real estate enterprises declared bankruptcy in 2019, and the changes in the real estate market also affected the downstream home furnishing industry, with the total number of bankruptcies reaching 100, and the trend is still continuing. Internet home decoration has become a disaster area for bankruptcy.
Source: Sina Home
According to public data statistics, since 2018, ten large-scale Internet home decoration enterprise platforms, including Hijia.com, which has received 300 million yuan of investment, have collapsed. Except for one enterprise focusing on children's furniture decoration, other enterprises are all one-stop Internet furniture platform enterprises. The increasingly fierce industry competition and the lack of core competitiveness of enterprises themselves have become the important reasons for the bankruptcy of such enterprises.
Similarly, Internet enterprises are also weather beaten. From the explosion of Jingdong last year, to the huge losses of Pinduoduo and Meituan, to Alibaba's tightening of expenditure, even these Internet giants have been affected, not to mention those small enterprises without reputation?
According to the statistics of American research institutions, the average life span of Chinese SMEs is only three years.
In the Internet industry, the most failed companies are those small companies that have just started their businesses, and there are many star start-ups among them. Ding Wei, the founder of Machicho Bike, said in an interview, "Entrepreneurship is not a near death. Chochocho Bicycle has only operated for 4 months, and his entrepreneurship has turned him from a rich second generation to a negative second generation.
Death list of some enterprises in 2019
In the Dead Company Cemetery - New Economy Dead Company Database released by IT Orange, 268 enterprises were killed in the first half of 2019. The top five industries of dead companies were finance (48), e-commerce (30), local life (29), enterprise services (23) and education (21). The following industries are automobile transportation and entertainment media, both of which are 18. The number of dead companies in the social network industry has also reached 16.
The film and television industry in 2019 is also suffering. According to the data released by Tianyancha, 1884 film and television companies have been shut down since 2019, including the Spring Fusion, in which actor Huang Bo has taken a stake, which has also been frozen recently.
A staff member of Hengdian Film and Television said in an interview: "Compared with a few years ago, the crew of Hengdian Film and Television City has almost halved.". According to the dynamic announcement of the production team on the official website of Hengdian Film and Television City, on November 21, there were 21 live production teams, and from 2016 to the same period of 2018, the number was 39, 33 and 38 respectively. At the same time, the number of recordations of nationally produced teleplays that can be queried on the website of SARFT decreased by 27% compared with the same period last year.
In this economic situation, enterprises are praying for survival.
However, in 2019, there were still many enterprises developing rapidly, with Ruixing Coffee's fastest listing in the world in 18 months, and there were also cases where many automobile groups obtained the largest financing limit of 1.5 billion dollars. As Wang Xing, CEO of Meituan Dianping, said, "2019 will be the worst year in the next decade, and also the best year."
Traditional SMEs need to adopt new moves to take the lead in 2020.
■ Change your thinking
Xingtian Technology believes that Internet+, as a top-down project, is basically equal to the transformation of traditional business owners. For most business owners who have made detours in transformation, the fundamental reason is the problem of cognition. Cognition cannot be changed, and people are still willing to believe what they have known in the past.
The first thing for traditional business owners to transform the Internet is to put aside the past empiricism, re-examine the Internet, and realize the importance of the Internet. Take the promotion of new media by enterprises as an example:
As the boss of a traditional enterprise, the business owner should have a simple understanding of new media during the transformation of the enterprise. Many business owners still view and manage the new media team with their own knowledge after establishing the new media operation team. In many cases, the boss does not approve of the operation strategy proposed by the operators, which makes it awkward to operate.
The result is that operators need to constantly modify their own operation plans according to the requirements of the enterprise boss, and do so according to the requirements of the enterprise boss. The process boss is often satisfied, but the result is contrary to his wishes. In the end, the boss of the enterprise thinks that I have invested human, material and capital resources, but it has no effect?
The core of Internet thinking is "thinking" rather than "Internet". The first thing that traditional enterprises should do is to change their ideas and business concepts. Enterprises need to combine their own industry and business characteristics with Internet technology to establish a development concept suitable for the requirements of enterprise transformation.
■ Open cooperation, sharing and win-win
A single thread does not form a thread, and a single tree does not form a forest. Business cooperation in the digital era is a business civilization based on openness, sharing and win-win. Business competition is not only the competition of products and channels, but also the competition of resource integration. If you want to develop rapidly, you must learn to borrow resources and achieve mutual exchange of resources, cooperation and projects through resource integration.
Take restaurants as an example. Some restaurants at the front of the gate are small in size, and can accommodate four or five tables at most. They can't receive many customers during the peak meal time, resulting in the loss of customers. When the restaurant chooses to cooperate with the takeout platform, in addition to the existing customers in the store every day, the takeout platform will bring a large number of additional customers that are not offline restaurants, and the delivery service will also make up for the restrictions brought by distance, weather, time and other factors on dining in the store. After deducting the cooperation fees charged by the delivery platform, the merchants still get a large amount of turnover, which is an incremental market that cannot be brought by offline business alone.
In the digital era, cooperation between restaurants and takeaway platforms has become a development trend, and the Internet transformation of traditional enterprises can no longer be the same as before. The transformation advantage of traditional enterprises is that they have money, resources and projects. Internet service providers have keen market insight and scientific and technological innovation in brand marketing, network promotion, technology research and development, and combine their own characteristics and strengths. Only when professional people do professional things can they achieve complementary advantages and show strong enterprise vitality.
■ Optimize management mechanism
The Internet transformation of traditional enterprises is to build brands, acquire customers and achieve precision marketing through the Internet. The business model of enterprises should also be changed according to the development strategy, and should establish an organizational management mechanism matching the business model (such as the business partner mechanism, the Amiba model, equity incentive, internal entrepreneurship mechanism, etc.), So as to maximize the innovative vitality within the enterprise.
It's hard to pass the year. The early spring after the cold winter has gone must be a good year.
