The busy Double 11 has passed. What other marketing nodes are worth paying attention to in the last two months of 2019? Xingtian Technology sent you marketing hot spots and activity suggestions in November and December. I wish you to seize the tail of 19 years and make another success.
online retailers
Activity time: 2019.11.28
Publicity method:
The shop sign, large picture on the home page, and product content page of the online shop are artistically arranged and replaced with Thanksgiving activities.
Activity content:
1. Full or minus activity in Thanksgiving season: XX yuan or less for each order, and the amount can be set by yourself
2. All orders are accompanied by a thank you letter or a thank you card
3. You can get a coupon of 10 yuan from the customer service after placing an order, which can be used for the next consumption
Restaurant
Activity time: 2019.11.28
Publicity method:
1. Replace the advertising display in the store, such as Yilabao, posters, etc., and introduce the details of the event in detail
2. Make promotional color pages, which can be distributed to dining customers or places with large traffic volume, playing a promotional role
Activity content:
1. Give a lollipop or small gift to the children who come in
2. Launch special food on Thanksgiving Day and publicize it with the help of Thanksgiving Day
3. You can get a free dessert or drink if you give a good comment on the public comment, Meituan and other life service platforms
4. A 10 yuan voucher will be given after the bill is paid, which can be used for the next consumption
real estate
Activity time: 11.20-11.30
Publicity method:
LED display screen shall be set in the real estate to play the project promotional video, preferential housing information, preferential sales policies, buyers' participation methods and other activity details of the preferential real estate
Activity content:
1. Each visiting customer on site can receive a gift after filling in the name and telephone registration form
2. Preferential housing purchase activities: the quality of the preferential housing should be the same as that of the housing sold by the development enterprises in other sales channels at the same time, releasing the bottom signal and stimulating housing purchase consumption
3. House purchase thanksgiving lottery: You can participate in the on-site lottery by virtue of the house purchase invoice or the house purchase certificate issued by the development enterprise. The prizes are exquisite and rich, including decoration funds, home appliance gift certificates, digital products, fashion daily necessities, etc. Merchants can set by themselves
Department Store Supermarket
Activity time: 2019.11.28
Publicity method:
The mall makes balloons and hanging curtains with the words "Happy Thanksgiving Day", and employees wear special Thanksgiving badges to create a strong Thanksgiving atmosphere
Activity content:
1. During the event, each floor of the building launched a discount activity for famous products, which was set by each store
2. During the activity, customers who have bought more than XXX yuan accumulatively can get a scratch card. The prize is a thanksgiving gift worth 200-2000 yuan, and the winning rate is 100%
online retailers
Activity time: 2019.12.12
Campaign publicity:
1. Put out the slogan of "missing the Double 11 and the Double 12" to attract consumers' attention to this event
2. Artistic layout of the online store's shop sign, large picture on the home page, and commodity content page, and replace them with those related to the Double 12 activities
Activity content:
1. Pre sale: merchants can promote through WeChat Taobao, SMS, live broadcast, etc. Use limited resources to expand the publicity of pre-sale activities
2. Buy more discount activities: such as the second half price, the third one yuan and other activities
3. Direct discount or super low price: for example, 50% or 30% discount for some goods
4. Full or reduced activity: XX is reduced from XXX, and merchants can set their own prices
5. Top XXXX customers can enjoy a 20% discount for payment, and merchants can set their own prices
Customer service and after-sales:
During the activity, there was a large flow of traffic. Customer service should pay attention to the tone and speed of reply. A good consulting experience can also promote consumers' desire to buy. When the customer needs to return or replace goods and other problems, the after-sales personnel should deal with them in a timely, polite and friendly manner to avoid disputes with the customer.
Books
Activity time: 2019.12.12
Campaign publicity:
Use WeChat official account, official microblog and other media platforms to send activity notice in advance to warm up, and change the banner on the homepage of the website into activity related content
Activity content:
1. Full or reduced activity: XX will be reduced for every XXX copies of books participating in the activity, and merchants can set their own prices
2. 30% off for 3 activity books, specific digital merchants can set their own
3. Seckill activity: During the activity, large amount coupons will be issued at 10:00 every morning, and consumers can participate in the seckill activity
Department Store Supermarket
Activity time: 2019.12.12
Activity content:
1. Cooperate with life service platforms such as word-of-mouth, Meituan, and public comments, and grab 50% discount tickets for the whole audience at 0:00 every day during the event
2. If the whole venue is full of XX, reduce 12.12 yuan, and the merchants can set their own prices
3. If you have spent more than XXX yuan in the store, you can also get 3 vouchers worth 10 yuan for the next consumption while enjoying the immediate discount
4. Daily designated items are sold at 1 yuan per second, with limited quantity, first come, first served
Online recharge
Activity time: 2019.12.12
Activity content:
1. For platforms such as online bus card recharging and phone charge recharging, the "50+25" promotional activity can be launched on Double 12
2. During the activity period, a limited 50% discount bus/subway e-voucher can be issued
Restaurant
Activity time: 12.24-12.25
Activity content:
1. Merchants can decorate their stores with Christmas elements, such as Santa Claus, reindeer, Christmas tree, etc. Merchants can also change the logo patterns of packaged meal bags, water cups, paper towels, etc. into Christmas themes to attract customers and also play a role in secondary communication
2. Customers dining in the store can get one ping an fruit for each table
3. Merchants can introduce Christmas restricted food to attract customers
Home Furnishing
Activity time: 12.20-12.25
Activity content:
Introduce small accessories such as sample room furnishings, table layout, Christmas tree, pine cone, colored light string, Santa Claus, and aromatic candles that are most suitable for the Christmas atmosphere
Department Store Supermarket
Activity time: 12.24-12.25
Publicity method:
Replace the hanging curtains, posters and decorations in the mall with those related to Christmas, and also place small and medium-sized Christmas elements in the free areas inside and outside the mall, such as Christmas trees, Santa Claus, etc
Activity content:
1. If you pay XXX yuan in one time, you can get XXX yuan voucher for next consumption
2. Annual points exchange, XXX points can be exchanged for XX vouchers
3. A Christmas gift package with several coupons is available for next consumption
software tool
Activity time: 12.15-12.25
Activity content:
Photography and image editing applications can launch interesting and funny decoration materials for Christmas one month in advance to improve user activity
online retailers
Activity time: 2020.01.01-01.03
Activity content:
1. If the order is over XXX yuan, reduce XX yuan, and the merchant can set the amount of full reduction
2. Match the recommended package, for example, the clothing category can be combined as coat+undershirt+pants, etc
3. Collect shops and get 5 yuan coupons
4. You can get 5 yuan red packet after receiving the good comments and printing the pictures
Travel?
Activity time: 2020.01.01-01.03
Activity content:
New Year's Day holiday is a popular time for traveling:
1. Travel agencies can launch the route of "going south to avoid cold" for Hainan, Yunnan and other popular destinations and routes in the south
2. In recent years, skiing and ice skating have also been chosen by tourists, and travel agencies can launch "skiing north" routes accordingly
3. New Year blessing tour is also a theme of tourism during New Year's Day. Tourists who wish for happiness in the New Year travel more choose climbing high, wishing, ringing bells and so on to pray for their own career, family health and school work. Travel agencies can launch tourism routes such as Nanjing Dabaoen Temple, Hangzhou Lingyin Temple, Suzhou Hanshan Temple, Xiamen Nanputuo Temple, Xi'an Fahua Temple, etc
Department Store Supermarket
Activity time: 2020.01.01-01.03
Publicity method:
The inside and outside of the shopping mall should be carefully arranged to highlight the festive, lively, traditional and folk festival atmosphere, fully highlighting the strong festival atmosphere of New Year's Day and Spring Festival
Activity content:
1. You can get a rose for free with the receipt of the day
2. Members' special price commodities: list some commodities that only members can enjoy the special price, and use on-site posters to indicate that they are members' special prices
3. Bonus redemption of member points: xxx xxx points can be exchanged for a gift. Point level and gift content can be set by yourself
Clothing
Activity time: 2020.01.01-01.03
Activity content:
New products and inventory. At the end of the year and the beginning of the year, with the help of New Year's Day, the promotion of new products in the spring of the new year and the promotion of 19 year inventory
finance
Activity time: 2019.12.25-2020.01.15
Activity content:
Users spend more on shopping during the New Year, such as purchasing New Year's goods. Financial enterprises can promote credit cards, wealth management, short-term loans and other products around New Year's Day
software tool
Activity time: 2019.12.26-2020.01.03
Activity content:
Photography and image editing applications can launch decorative materials for New Year's Day, New Year's Day, 2020 and other elements to enhance user activity
