Do you still remember the data war between Jay Chou and Cai Xukun launched on Weibo two months ago? In the end, Jay Chou's influence was digitized and fixed at "110 million". Weibo also benefited from the traffic in this battle.
In this data age, where traffic is king, "making data" has become a well-known business "hidden rule". Without data traffic, it is equal to 0.
So, with traffic, there are 10000 possibilities? Not necessarily. If no real traffic is "1", the result is still a pile of zeros.
A few days ago, the story of a liar being cheated by another liar exploded on the Internet. Although it sounds more like a funny tongue twister, it is really an enterprise owner who complains about the bee swarm advertisement Real events of traffic fraud 。
The author of the public account found the MCN organization Buzz Media to discuss and design a microblog platform topic promotion plan with an estimated amount of 1 million yuan. Bee Colony pushed its own fashion blogger "Zhang Yuhan YuHan", a 3.8 million fan, to itself, and shot a promoted Vlog.
Vlog microblog sent out for 49 minutes, with 121000 views and hundreds and thousands of comments. Others asked about the store address in the comments, and the blogger also issued coupons in the comments area. However, the sales volume of the author's shop is 0. After that, some users checked the number of real fans of Yuhan who claimed to be involved in the event blog, and found that only 1w of 380w fans were real data, so the fan data was seriously falsified.
Then the bee colony culture issued a statement to respond and emphasize "There is no commitment to any question about conversion rate, and the launch effect depends on many factors".
Xingtian Science and Technology Viewpoint: Network Marketing of Small and Medium sized Enterprises Should Return Traffic to Reality
This is an Internet era with scarce attention. The traffic war is fierce and will be annihilated in the Internet torrent if you are not careful. If enterprises want to make B2B/B2C transformation, online marketing is an indispensable marketing means for incremental markets. In the face of endless promotion means, many traditional business owners often have the problem of "random flowers gradually become attractive". The result of blindly following the trend is that they invested a lot of money but did not see any effect. It is even more difficult to achieve sales transformation because there is no traffic.
No matter what kind of marketing and promotion method the enterprise chooses, search marketing, community operation, short video, or the above mentioned microblog, Marketing methods that cannot bring real traffic are worthless, and the data produced by "doing" dig holes for enterprises. Enterprises spend money but cannot bring about actual business growth, which may eventually bury the company's prospects.
Xingtian Technology believes that the ultimate goal of traditional SME network marketing is to return the flow to reality, improve the conversion rate, and effectively promote the business growth of enterprises.
According to the statistical report on China's Internet development, as of June 2019, the top three Internet application users were instant messaging, online video (including short video) and search engines, respectively. It can be seen that search marketing is still the core skill of online marketing.
With the continuous maturity and development of China's Internet technology, the service mode and service content of search marketing have also increased. Today, the search marketing system, which comprehensively uses cloud computing, big data, artificial intelligence algorithms and other technologies, has become a powerful tool for business owners to promote their brands.
For the purpose of transformation, search marketing uses SEO optimization tools to help websites improve their inclusion and increase the crawling times of search engines, Maximize the space and time of various media channels, ensure that enterprise information can occupy the front row of search engines for a long time, Let more people see the enterprise information, so as to improve the flow conversion rate, the enterprise performance will naturally rise.
