Enterprise online marketing foundation: continuous access to traffic

The current market environment is recovering slowly. Many enterprises have begun to seek changes and development in marketing, especially the attention and layout of online marketing.

However, for some enterprises, online marketing is a new field, and there are not many ideas and plans, especially for small and medium-sized enterprises, which cannot support the marketing planning and implementation of the whole network in this regard. They can only constantly consult external assistance, hoping to achieve breakthrough development in this field.

Network wide marketing is crucial for enterprises to obtain traffic Whether from the perspective of brand exposure or for the purpose of direct customer acquisition, continuous traffic acquisition is the core of online marketing, as well as the basis for corporate market development and profitability.

Many people will think that getting traffic is to publish content on various platforms. It seems very simple, but in fact, this is a very comprehensive and planned operation process.

Let's briefly share with you the basic architecture and implementation process of the enterprise's network wide continuous drainage.

First of all, we should do a good job in positioning the corporate image

Choose a platform suitable for yourself and plan the image positioning of the account , such as professional, life, science and technology, etc.

After the positioning is accurate, the published content should be produced around the positioning. One account cannot release professional content and life content at the same time, which will result in inaccurate platform data analysis, inaccurate account lock traffic, and unable to achieve continuous traffic acquisition and conversion.

of course, Account location can be planned by matrix , create a series of accounts, and each account has a positioning theme, so that the probability of successful operation of accounts will be greatly improved, and traffic classification and drainage will be more accurate.

Secondly, accurate exposure of content

The enterprise account content is not only produced according to its own product introduction logic, It should be combined with the platform mechanism and the target users' reading, search habits and other information to produce 。 The higher the quality of content production, the more accurate the crowd targeting, the stronger the platform recommendation, and the more accurate the content exposure.

For example, if the target user wants to know about the whole house customization, all your content should be produced around the direction of the whole house customization. On the basis of this direction, you can classify it, such as what are the styles of the whole house customization, the whole house customization engineering process, the notes of the whole house customization hardware, and how to choose the whole house customization software.

For content products, users' reading habits should also be taken into account, such as users of the dither platform. You should consider how to design the video opening, how to make the video duration reasonable, whether the released video is suitable for users to search, whether there are prohibited words and other factors. In this way, the content produced by comprehensive evaluation is qualified, suitable for propaganda and traffic acquisition.

Moreover, the operation should maintain stable output

The exposure of content and products on various platforms is not always effective after the release. Content of the same type is emerging in endlessly, and may be more excellent than what you have produced. So once the content is released, the exposure is timely, and the data will slowly sink after a certain fluctuation. If no special event is re quoted, after a period of time, The published content is just lying quietly in the account database.

Therefore, if you want to continuously obtain exposure and traffic, you need to continuously update the content Renew regular and long-term effective operation In this way, users can be continuously stimulated, and the analysis and evaluation value of the account on the platform will become higher, grow into a high-quality account, and get more recommendations.

In addition, pay for promotion in due time

Under the condition of ensuring the normal operation of the account, it is very necessary to carry out targeted paid promotion. It can obtain traffic quickly and accurately, such as new product launches, event promotions, festival nodes, etc., or expand the publicity effect of a relatively good content. You can choose to pay for promotion.

Paid advertising is also a kind of Direct access to accurate users Direct communication with customers can be obtained through phone calls, forms and other forms, which greatly improves the efficiency of customer acquisition and conversion. In the process of advertising operation, the brand and content will also be promoted synchronously, and the continuous flow acquisition will be formed to a greater extent.

Additional, continuous high-quality case sharing

The purpose of advertising content is to let users see it, but it is not enough to just see it Increase user trust and arouse user curiosity 。 Therefore, it is very important for users to continuously share their excellent cases.

For example, how many products the enterprise has made, how many years of service experience, or what industry standards you have reached at home or abroad, what value customers have gained from your products or services, and so on. It is also necessary to show customers' evaluation of you and their consumption records. In short, we should dare to show our achievements on the public domain platform.

Find the right service provider to save time, labor and labor

For some enterprises that are not enough to build a complete marketing team, it is very necessary to find a reliable marketing service provider, because they have been studying marketing products and market demand A complete set of effective programs to support enterprises , both from the process and the results, it is equivalent to the external team service of the enterprise, which will greatly save the time and financial resources to build your own team.

Facing the new In 2024, Xingtian is about to start the 12th year in the field of marketing services. Whether in terms of service quality or service mode, we always Customer first, result oriented , providing all-round services for enterprise marketing upgrading. Xingtian has rich experience in technology research and development, search marketing, content production, operation agency, etc., aiming to create a whole network and industry marketing service, and provide strong support for enterprises to break through online market development.

If you have any questions and needs about the whole network marketing, please contact us.