In today's Internet communication environment, consumers' attention has become a scarce resource. How to catch the attention of consumers has become the key to the success of business. The concept of "marketing" was born in the 1990s and has become an important way for enterprises to win. With the help of modern media technology, it promotes enterprises, products or services to consumers, thus arousing consumers' attention and recognition, ultimately arousing consumers' demand for products or services, and generating purchase desire.
With the development and change of science and technology, the Internet infrastructure has been improved day by day, and consumer cognition and demand have also undergone disruptive changes. Data shows that nearly 80% of consumers will be affected by network information when making purchase decisions. When they are browsing the web, microblogging, public account or circle of friends, they are likely to place an order to buy because of one message. It can be seen that when consumers' use habits change, enterprises' marketing methods should also adapt to the changes of consumers, and online marketing has become an important weight for enterprises to operate.
Rely on digital platform to realize sales transformation anytime and anywhere
In the past, traditional enterprises took offline physical stores as the core of sales, mainly relying on DM/display, promoters, coupons/gifts/low prices, retail stores, membership cards and other forms to achieve touch, interaction, promotion, conversion and re purchase. The traffic obtained was single and limited. Now, relying on the Internet and digital advertising, enterprises build their own websites, applets, APP Community and other channels, through digital member management and other means, have formed an omnipresent sales contact with users as the core, providing consumers with a more convenient and personalized consumption experience. Users can easily complete the purchase at every link of the consumption path, and ultimately convert traffic into sales anytime, anywhere.
Online and offline seamless integration opens a new retail era
In the past, traditional e-commerce was often separated from online platforms and offline platforms, and could not convert traffic into sales. Nowadays, new retail comes into being with the digital era. Enterprises can use the media platform to fully integrate the original traffic of enterprises, such as commercial traffic, self owned offline traffic, self owned online traffic, social traffic, etc., through content, interaction, promotion and other forms, to create an omni channel sales platform, promote traffic conversion, and achieve sales growth.
In addition, with the development of new technologies such as VR/AR and artificial intelligence, consumers' shopping experience will also be greatly improved, thus promoting the growth of sales figures.
The advent of an all-round digital era, Xingtian Technology helps enterprises achieve coordinated growth in product efficiency
Today's digital marketing has entered the era of "all-round digitalization". Traditional marketing methods are also constantly integrating new marketing concepts, optimizing user experience through platforms and channels, improving advertising effects by using big data and digital information technology, and developing into more competitive marketing methods to ensure that enterprise information is delivered to consumers at the same time, Maximize the conversion rate.
Xingtian Technology will continue to deepen its efforts in the Internet industry, adhere to the trend of digital development, comprehensively use cloud computing, big data, artificial intelligence algorithms and other technologies, and continue to build an intelligent search engine marketing system to provide power for enterprises to achieve coordinated growth in product efficiency.
