At the beginning of October, the icon of Taobao APP has been updated to the "Double 11" version. Are you ready for the coming annual shopping carnival? Xingtian Technology will send you a "Double 11" campaign strategy, and everyone will challenge the success together to fight the "Double 11"!
Activity cycle: 2019.10.21——2019.11.11
Warming up:
1. Online shop decoration
The online shop signs, home page large picture ads, and product content pages are artistically arranged, and double 11 elements are added to make them clear, eye-catching, illustrated, and always reflect the atmosphere of double 11 promotions. Show the details of the event in a prominent position on the home page of the online store, and set up direct links to promotional products for consumers to buy more.
2. External promotion
Gather all promotion personnel of the Network Operation Department to assign tasks and promote on all major platforms.
Promotion method:
1. Direct discount: for example, the original price of goods is XXX yuan, and the activity price is 50% off XXX yuan. The direct and clear discount mode is easy for consumers to understand and are more willing to buy.
2. Buy 1 get 1 free: If you buy one product in the whole market, you will get another product free. The highest price of two products will be the final transaction price.
3. Two pieces of package mail: You can enjoy the package mail service by selecting two products at random. Although the discount is not strong, many consumers are willing to pay.
4. Full reduction: 5 yuan for 100 yuan, 15 yuan for 200 yuan, 80 yuan for 600 yuan... and so on, the amount can be set by yourself.
Customer service and after-sales:
During the activity, there was a large flow of traffic. Customer service should pay attention to the tone and speed of reply. A good consulting experience can also promote consumers' desire to buy. When the customer needs to return or replace goods and other problems, the after-sales personnel should deal with them in a timely, polite and friendly manner to avoid disputes with the customer.
Activity cycle: 2019.11.4-20.19.11.11
Activity preparation:
1. Online preparation
Change the first pictures of online group buying platforms such as Meituan, Dianping, Alipay reputation and other interfaces one week in advance to increase the weight of customer cognition.
Join the public comment KOL group, discuss in the group, and guide these people with the attributes of comment, eating, KOL, etc. to eat in the hotel.
2. Offline preparation
Use the WeChat public account of the mall property, the food account to explore stores and other forms of publicity;
Table stickers on the table and posters inside and outside the store are replaced with activities related content;
Purchase advertising spaces such as elevator and hanging curtain in offline shopping malls for promotion.
Activity content:
1. Direct discount: 20% off for all dishes on the day of Double 11;
2. Give vouchers: give vouchers of XX yuan when the amount reaches XX yuan;
3. Dishes discount: the price of the specified dishes is 11.11 yuan;
4. Free dishes: the designated dishes on the day of Double 11 are free of charge.
Activity date: 2019.11.01—2019.11.11
Activity content:
Exclusive activities for platform members: release exclusive preferred products, exclusive preferential prices, exclusive gold customer service and other members' exclusive rights and interests.
11? 11 Tourism carnival activities: for popular destinations and routes, discounts will be given on the basis of the original off-season preferential prices.
Private customized activities: create "private groups" and customized tours, customize cost-effective travel itineraries according to customers' needs for tourism products, and provide one-stop travel services.
Second kill activity: buy one tourism product and get one free; The "1 yuan to 11 yuan" ticket coupon and the "11 yuan to 111 yuan" line coupon are issued in limited quantities.
Joint concessions for hotels: for example, 9 times of stay can be allowed for 1111 yuan, and the combination of tickets+accommodation+catering in the scenic spot will be offered.
Activity date: 2019.11.01—2019.11.11
Activity preparation:
1. Release activity preview in advance on internal and external media platforms such as brand public account and Tiaoyin to warm up the momentum.
2. Replace the advertising display in the store, place the poster of the activity content in a prominent position, and the salesperson will take the initiative to introduce the activity content to the customer.
Activity content:
1. Pre order
The deposit of 111 yuan paid during the period from 11.01 to 11.10 can be offset by XXX yuan;
Book in advance and enjoy a set of extra clothing/1 rent free wedding dress;
When booking wedding photography, you can get a luxurious gift package worth XXX;
2. Activities on the Day of Double 11
Order on the day of Double 11, take wedding photos and send a set of photos;
Over XXXX, minus XXX;
One 10 inch crystal table will be given at the time of placing an order;
Give a wedding gift package worth XXX yuan;
The ticket of XXXX yuan will be reimbursed to the guests who buy overseas travel photos;
Activity time: 2019.11.01—2019.11.11
Activity content:
Freshmen registration discount: Double 11 special, lottery is available for registration, and tuition for the highest award is free; For some courses, buy one and get one free on the day of Double 11; Full XXX minus XXX for full XXX minus XXX activities; There are surprises in registration, half price, buy free, grab tickets, and kill every second; Registration information, free audition.
Open group sales classes: set corresponding price discounts for "three people open group", "two people open group", and set "pull group PK", "friends help" and other play methods to complete tasks and win rewards.
Points activity: invite friends around to the store to listen, and you can get corresponding points; Introduce new users who have successfully registered and obtain corresponding points; Share, forward, like, etc. Get points with the screenshots of your circle of friends.
Activity time: 2019.11.01—2019.11.11
Activity preparation:
The distribution of color pages can be extended from 11.1 to the end of the event. The distribution personnel should carry out relevant training in advance to enable them to correctly understand the various matters of the event, including time, place, theme, promotional activities, how to distribute promotional gifts and other information.
Activity content:
1. During the activity period, all customers can receive a free exquisite gift after registering on the voucher page.
2. Double ten one special price/surprise price, some models of products can be promoted.
3. Different gifts will be given according to the products in different price ranges. For customers who purchase high-end beauty services, a luxury gift package can be given.
4. Lucky draw. Four levels of rewards can be set up for the raffle, and one raffle can be obtained for consumption of XXX; If you have reached XXX, you can get 2 lucky draws; If you have reached XXX, you can win 3 lottery chances, and so on.
5. Car maintenance. New and old customers can enjoy free cleaning and other maintenance services at the store during the activity, and can get a free after-sales maintenance service card worth XXX yuan.
Activity time: 2019.11.11
Preheating:
1. Large facade advertising and supermarket DM single phase combination, striking and attracting customers
2. Increase publicity by means of broadcasting in the mall and off-site promotion.
3. Use ground stickers, hanging curtains, and publicity signs to create a good atmosphere for activities.
4. A star support station is set up in the central square. By scanning the code to follow the product brand endorsed by the star, you can draw the product coupons endorsed by the star.
Activity content:
1. Gifts for full consumption: multi-level gifts can be exchanged when the actual payment amount reaches XX. Tickets on the same day can be accumulated in full, and they are invalid on the next day.
2. Brand online stores and stores select products at the same price, giving consumers more choices and driving more offline sales.
3. Membership privileges: You can join the membership after scanning. You can enjoy coupon grabbing, half price, special offers, point rebate, lucky draw and other activities of popular products.
Activity cycle: 2019.10.21-2019.11.15
Spending on shopping increased during the Double 11 Festival, and personal loans, car loans, and decoration loans entered the dividend period. Financial enterprises can promote credit cards, wealth management, short-term loans and other products before and after the Double 11 Festival.
Activity cycle: 2019.10.21-2019.11.11
For photography and image editing applications, installation materials can be launched one month in advance for Double 11 to improve user activity.
