In the actual network marketing work, many people know that website traffic is the key to the success of a website. And the access to website traffic is closely related to search engines. Such commonly used search engines as Baidu, Sogou, 360, Google, etc. may not include all the information of enterprise websites. Without them, it is difficult to obtain good rankings. Inquiries and orders will also be affected, making it difficult to improve enterprise performance. So, what are the reasons that affect website traffic and inquiry conversion rate?
First of all, website traffic mainly comes from search engines. If you want to make good use of search engine drainage, you must understand the working principle of search engines.
The working process of search engine is generally divided into three stages: crawling and crawling, preprocessing, and ranking.
1、 Spider crawling and grasping
In order to automatically crawl tens of thousands of web pages on the Internet, search engines must have fully automated page crawling tools. This program used to crawl and access pages is called spider or crawler. Spider is an important crawling technology of Baidu and other search engines, and also the source of websites. The source code is equivalent to its web, allowing it to crawl in the source code of any webpage.
When another new link is found in the source code, it will shuttle to another page through this link to continue crawling → crawling → crawling → crawling... so as to achieve the goal of web pages being included.
2、 Pretreatment screening
After the original database is established, the search engine will extract text from the web page. In addition to the text displayed on the page, the search engine will also extract the text in such parts as meta tags, flash replacement files, anchor text, alt tags, etc. Eliminate meaningless words such as "de", "le", "ya", a large number of duplicate content and pages, so as to improve the computational efficiency of search engines.
3、 Correlation calculation of ranking
The calculation of website ranking relevance is not based on the optimization of a single site or the click rate of a site, but the ranking given by search engines through various comprehensive scores. It is mainly judged from the following three aspects:
1. The importance of keyword location;
2. Anchor text keywords and link content;
3. The higher the page weight, the higher the import link relevance.
Secondly, when the website traffic comes, it is the website content that directly affects the inquiry conversion.
In actual SEO work, website content construction can be said to be the focus of SEO work. If we do not have some substantive content on our official website, but do the ranking by other means for a while, we are very likely to be punished by the search engine. Especially in recent years, in order to guide a wide range of reasonable SEO behavior and combat the use of malicious means to obtain rankings that are not consistent with the quality of web pages, Baidu and other major search engines have constantly improved their algorithm rules, making the Internet ecosystem more healthy and orderly.
When building content on the website, we should pay attention not to enter another misunderstanding. It is far from enough to create content just for the sake of search engine inclusion. After all, the ultimate transformation of users is affected by high-quality high-quality high-quality content, and in recent years Baidu's algorithm will give priority to presenting the most valuable content to users. Therefore, in the process of website content construction, while updating and optimizing content for search engines, content construction should be based on meeting user needs.
Therefore, it is very important to select a professional search marketing team if the enterprise official website wants to do a good job of search drainage.
Xingtian Derun Network Technology has been in deep cultivation for ten years. By taking advantage of its profound experience and resource advantages in the field of SEO, it will adjust and optimize its strategy in time according to the development needs of enterprises, and use formal optimization means to conduct search marketing within the scope of algorithm rules, so that enterprise websites can be included in the shortest time, obtain stable rankings, and really bring traffic, In this way, we will seize more opportunities to promote business growth.
