Recently, I saw a very interesting short film. Ten advertising industry leaders strongly advised: Don't advertise.
After watching this short film, some people were rekindled by the passionate copywriting.
However, there are many different voices.
Interestingly, the "Don't Advertise" that caused great controversy and discussion is an advertisement of LinkedIn itself. The idealized advertising marketing concept output by LinkedIn, the ten heavyweight advertising industry leaders, aims to reach their customer groups, but their customer groups have never been small and medium-sized enterprises, but have a certain size Large enterprises with high competitive barriers. Therefore, the brand building and marketing needs of these enterprises are consistent with the concept conveyed by this advertising film.
However, for thousands of small and micro enterprises struggling to survive and die every day, if the starting point of advertising is not marketing, but too suspended and untimely pursuit of idealism, it is basically equivalent to being eliminated.
On the contrary, the marketing concept pursued by Don't Advertise is just self packaging and marketing to meet the target customers. The advertisements that can make the enterprise survive are good advertisements. They are also aimed at promoting themselves to customers. What is the difference between high and low in advertising marketing?
I want to say that we should be down-to-earth and realistic in both life and work. If we are too divorced from reality, we'd better go to bed.
