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In recent years, major business owners have followed the trend of Internet development, chasing traffic circles one after another. They believe that in the current social age and mobile Internet age, as long as social promotion and application marketing are done well, it is successful online marketing, and SEO is an optional marketing means.
However, with the consolidation and strengthening of control over the major We Media platforms by the state, many online promotion and drainage methods are impractical or worthless. So far, many Internet people have come to realize that SEO is a core skill that is seriously underestimated at the moment, but is still in the top of the online marketing industry.
At present, there are basically three ways for users to obtain content on the Internet:
One is passive acceptance, which is obtained through the recommended content of the platform;
The other is active retrieval, which uses search engines to obtain the required content.
At present, search is still the main way for users to receive and search network information. It can be said that as long as the way to actively obtain information exists, SEO will certainly not decline.
SEO (Search Engine Optimization) is a technology that uses search engine rules to improve the natural ranking of web pages (including websites) in relevant search engines.
In a word, the search engine is like a web crawler, constantly searching for information content from the network, and then establishing a search path or caching the searched content on the server, so as to improve the speed of returning results when users search. Search engine optimization is to optimize the information structure, keyword layout, etc. through technical means, so that content can be more easily searched by crawlers and displayed at the top of the search results. In this way, your information can reach more people.
Why is SEO a seriously underestimated core skill of online marketing?
1、 Users' search habits
According to relevant reports, 90% of users search for the information they need through Baidu, 360 and other search engines. Among them, 50% of the searchers directly click on the web links with the highest search results.
2、 The purpose of promotion is to obtain traffic
Whether traditional enterprises or the Internet industry, whether using traditional advertising or operating and promoting through media platforms, the ultimate goal is to attract users' attention and obtain traffic. Which enterprise can seize more traffic portals and let more users see your enterprise, the more it can take the lead in the Internet "human competition".
It can be said that the Internet access to traffic is mainly a competition for the space and time of various media channels. Only by ensuring that your information can occupy the traffic portal of each platform for a long time can more people see the information of the enterprise.
SEO is the "behind the scenes" that pushes enterprises to users' eyes, so how can it be an optional marketing means?
SEO plays a key role in the development of enterprises
(1) It is conducive to improving the brand awareness of enterprises
To some extent, making products today is to do user experience, and the feature of search engines is to obtain the probability of capture and inclusion through user experience. The reason why SEO optimization algorithms are constantly changing is also to cater to more user experiences. When an enterprise brand is recognized by consumers, consumers will actively share it with a third party. Word of mouth forms word of mouth communication, and online marketing naturally gets twice the result with half the effort.
(2) Bring benefits to enterprises in a scientific way
In fact, when enterprises do online marketing, they use SEO optimization tools to help websites increase the number of crawls of search engines, so as to obtain more traffic conversion. At the same time, with the development and application of cloud computing, big data and other technologies, enterprises have enough technical support to analyze users' consumption habits through data analysis technology, constantly improve the quality of pre-sales products and after-sales services, and promote users to retain.
(3) The traffic brought by SEO is stable and lasting
No matter the promotion of TV ads, paper ads or other media platforms, once the promotion is stopped, the effect will disappear immediately. But when you insist on using SEO optimization tools, the home page ranking will gradually become stable after the website weight is increased, and it will not decline as long as it is properly maintained. The optimization effect will benefit for a long time, and the enterprise will greatly save the promotion cost.
