The golden autumn season can be said to be the "hot season" and "platinum season" of sales. Since September, a large number of traditional consumption festivals such as the Mid Autumn Festival, National Day, Double 11, Christmas Day, New Year's Day and New Year's Day have been released, and consumers will form a continuous consumption cycle at the peak of the festival. How can enterprises take advantage of this golden period to increase orders and increase turnover?
1. Start the promotion war in peak season
The peak consumption season is an important time for enterprises to launch a "counter attack" on the market. Enterprises take advantage of this to launch a promotion war and take advantage of this opportunity to make profits. A good promotion strategy can often play a role in many aspects, such as providing information and guiding procurement in a timely manner; Stimulate purchase desire and expand product demand; Highlight product characteristics and establish product image; Maintain market share, consolidate market position, etc. Sales promotion strategy is generally divided into two ways: one is personal promotion, that is, salesmen and customers sell face to face; The other is non personal promotion, that is, to convey information to a large number of consumers at the same time through mass media, mainly including advertising, public relations, marketing and promotion and other ways.
2. Improve brand reputation
There is more than sales volume as an indicator of brand building. Only by improving brand awareness and reputation can we make progress. When the brand is recognized by consumers, consumers will take the initiative to share with a third party. Word of mouth will spread, making sales more effective with less effort. This is the power of the brand. Therefore, timely and effective promotion of product and brand image is also an effective strategy for enterprises to promote themselves at a low cost.
The brand can carry out interactive marketing in the know, ask, love and other question and answer websites according to the problems encountered by consumers, and interact with consumers from the brand, quality, price and other aspects in combination with the new brand's products and brand information to enhance brand reputation. We can also use forums, communities, microblogs, blogs and other platforms to interact with online users, understand the needs of potential customers in a timely manner, guide target consumers to recognize the new brand, and make the brand awareness and reputation rise continuously.
3. Build marketing channels and improve network layout
With the development of the Internet, online marketing has played an increasingly important role in the marketing field, and new media platforms have become the competition places for enterprises. Sales growth comes from both the "enclosure movement" of new market development and the "special weaving" action of new channel development. What other sales channels have not been developed in the current operating market? According to their own development status, enterprises can follow the network development vane to properly adjust the channel range and improve the network layout, such as PC end, mobile end online service platform, applet, APP, etc., so as to achieve multi-channel and maximum coverage of the market and find a new breakthrough for sales.
4. Find appropriate promotion means to build a flow pool
Traffic pool is the foundation of the Internet business model. No traffic=no turnover. Today, with the increasingly serious homogenization of products, the fragrance of wine is also afraid of the deep alley. If enterprises cannot actively and effectively promote their own brands, they will be replaced by other products of the same type. Therefore, enterprises should obtain more traffic through appropriate online marketing means.
Search engine marketing is the core of network marketing, which has obvious optimization and promotion effects on website promotion, network brand building, product promotion, online sales, etc. It increases the click rate of enterprise websites through higher search engine rankings, so as to obtain more traffic, which contributes to the soaring sales of products or services. The "Youketong" system of Xingtian Technology is a professional and intelligent network marketing system, which can help enterprises get more effective traffic out of the besieged city.
Intelligent station building system:
The whole site SEO technology is implanted, and the marketing ideas, methods and skills are integrated into the website planning, design and production. It includes domain name registration, cloud service space, SEO dedicated website construction, WAP website intelligent generation, multilingual website construction and other functions.
Keyword ranking system:
Based on the keyword intelligent matching algorithm, Youketong automatically diagnoses the keywords and websites selected by customers, and the system assigns them to the optimizer for optimization, which can achieve the effects of whole site SEO review, developing whole site keywords, multiple search engine coverage, keyword intelligent matching, etc.
Intelligent effect monitoring system:
Every day, the Youketong system makes real-time statistics and analysis of the keyword ranking of all users of the search engine (Baidu, Baidu Mobile, 360, Sogou) who participate in the optimization, checks and analyzes the external chain and website traffic, and generates data reports to facilitate users to view the optimization effect in real time.
Take the "Youketong", the "online marketing express", and Xingtian Technology will help you break through the tight encirclement in the golden stage of "nine gold and ten silver", with fruitful results!
