Today, major enterprises aim at O2O Platforms have embarked on the path of Internet transformation, and business competition has intensified. Enterprises that have taken the lead have been operating in a virtuous circle between capital, team and strategy, standing at the top echelon of the industry and absorbing most of the flow dividends.
With the gradual disappearance of the traffic dividend, the operation has turned to the user centered mobile Internet era of refined operation. What is the way out for small, medium-sized and micro enterprises seeking Internet transformation?
What is refined operation?
Refined operation is to carry out targeted operation activities for links with high user churn rate in combination with channels, conversion process and user data to improve the overall target conversion rate.
Taking websites for example, we usually analyze the conversion rate of some critical paths in websites through funnel model to determine whether the design of the whole process is reasonable and whether there is room for optimization. By analyzing the real purpose of users coming to the website, provide them with a reasonable access path or operation process, so as to improve the conversion rate.
The process of refined operation also clearly reflects that in this era of mobile Internet, if SMEs want to effectively grasp the traffic benefits, they need to pay attention to the acquisition of user resources and improve the platform conversion rate.
I Get more user resources
When users search for information through search engines, they search for specific goals with their needs. The higher the ranking of search results, the easier it is to get users' clicks. The content after four or five pages is rarely browsed by users. Only when the enterprise website gets enough hits can it get more potential users and promote the conversion rate.
Sorting of search results, including 60% It is a natural result assigned by the search engine. In short, the more information collected by search engines, the higher the ranking.
Although search engines spend a lot of time crawling valuable content every day, compared with the information generated by the Internet every day, the content crawled by search engines is limited, and there are massive high-quality content that cannot be obtained. This is especially true for new websites with low weight.
If enterprises want to solve this dilemma, search engine optimization is an effective solution. Search engine optimization SEO Can help search engines retrieve, capture and include more valuable information.
The smart search marketing system of Youketong has three core functions: intelligent website building system, keyword ranking system, and intelligent effect monitoring system, which comprehensively cover domain name registration, intelligent cloud server, intelligent website building WAP Intelligent website generation and intelligence SEO Promote data analysis, effect intelligent monitoring and other links, and solve the problem that no one does, can't do, and can't do well in online marketing of small and medium-sized enterprises.
"Youketong" also integrates the most advanced marketing website construction style in various industries, does not use black hat search technology, which is more conducive to the capture and collection of information by search engines, improves keyword ranking efficiently and stably, and minimizes the optimization cycle.
II Improve conversion rate
When users search and enter the enterprise website and other platform ports, how to improve user stickiness and achieve user retention is another important issue faced by enterprises.
Because the ultimate purpose of user volume growth is to convert it into single volume and promote the turnover.
Now the development and application of cloud computing, big data and other technologies are more mature. The opening of the platform makes cloud computing and big data analysis become a basic resource. With sufficient technical support, enterprises can mine user data through data analysis technology, further optimize products iteratively according to user consumption habits, and promote user retention.
