Just last month, the official of News Network announced that it was officially stationed on the short video platform, and its fans accumulated more than 10 million in one day. News Network, which has always been "extremely cold", has become so grounded, which shows that short videos are really getting more and more popular nowadays.
As early as two thousand and fourteen In, the Queen of the Internet Mary Meeker It is predicted that short video will become the "standard configuration" for the layout of mobile Internet.
On《 two thousand and eighteen Internet Trend Report shows that the number of active users exceeds one 100 million, average daily usage time of users fifty minute. This year《 two thousand and nineteen The Internet Trend Report of , as of two thousand and nineteen year four In June, the average daily use time of short videos in China exceeded six 100 million hours. In the head short video platform, fast hand is more than daily active users two One of the top two companies with a total of 100 million yuan. In a short period of one year, the number of fast-moving daily life users has increased rapidly one Billion. Short videos drive the continuous growth of Internet users in China.
At the same time, with 5G With the advent of the times, the network speed will be greatly improved, 1Gbps The download speed of will become normal. 5G Connect with 3G and 4G Technology provides services together, and multiple access methods ensure faster connection and interconnection of everything. Emergent VR (Virtual Reality) AR (augmented reality) and other applications will greatly enhance the user's somatosensory function.
When traffic, charges and terminals are no longer a problem, short videos will really become the standard configuration for enterprise network marketing and operation.
The strong visual impact of short videos is more intuitive than text expression
From the earliest blog to one hundred and forty The word limited microblog, as well as the normal sound shaking and quick hand, and the short video with more visual impact give a heavy blow to the single graphic content.
Short video is no longer limited to a single text and picture, but a combination of text, pictures, sounds and even special effects, which is not available for graphic information. Short videos are real-time, entertaining and topical. They can also quickly catch the eyes of viewers with creative and ornamental content.
Short videos are more consistent with fragmented reading habits
Modern people start their day by brushing their mobile phones when they open their eyes in the morning. When waiting for the bus, on the commuter road, and before going to bed at night, I would take out my mobile phone to see what's new. This has been a subconscious act of doing nothing. Most of the time we use mobile phones now is spent on these pieces of time. Short videos are short and pithy, which is in line with the current habit of fragmented reading.
Short video will become the standard configuration for online marketing and operation
With the boom of social platforms, short videos have penetrated into any field and all walks of life. Traditional TV news programs such as News Network are boldly seeking change and new development. Small and medium-sized enterprises should also pay attention to the construction of short video platforms when seeking Internet transformation.
Zhang Nan, president of Douyin, said in a speech at the creators' conference last year that the development of short videos was beyond imagination, and it was expected that two thousand and twenty In, the total number of daily active users in the short video industry will reach ten Billion.
Although accompany us seven The official account in is still the mainstay of the enterprise's new media operation platform, but More and more enterprises have chosen to open the dithering platform when building the new media operation matrix. "Two micro and one dithering" has become the standard configuration for enterprise publicity, The development of short video will be The inevitable trend in the future.
Nowadays, with the development of the Internet, advertising marketing has evolved from simple advertising to interesting and interactive. The rich expressive force of short videos can make users feel more intuitively the concept to be conveyed by the brand in the process of information transmission, so as to form a psychological resonance between users and the brand. It is more helpful to convey the high-quality image of the brand or product.
In the Internet driven era of online marketing, technological change is reconstructing the production and dissemination process of information. Using digital information and the interactivity of online media for marketing has become a new type of marketing. This requires not only innovative and unique advertising content, but also understanding and making good use of the new platform.
Change will make it easier and last longer.
