At the recent Fourth World Intelligence Conference, Ren Yuxin, Tencent's chief operating officer, said that after this epidemic, China no longer has a pure "traditional industry", and every industry has more or less started the digital process.
The aggressive epidemic has exposed that many enterprises lack the ability to support digitalization and are weak in responding to risks, This made small and micro enterprises with weak capital fall one after another under heavy attack. The traditional enterprises that have survived are deeply aware of the passive situation caused by offline obstacles, We also see the possibility that online enterprises can still guarantee the normal operation of their businesses relying on the Internet, and they have begun to actively seek Internet transformation to enhance their risk resistance and competitiveness.
O2O e-commerce platform business is booming
The epidemic has brought offline supermarkets to a standstill, and people's demand for general merchandise, fruits and vegetables and food materials has been transferred to online platforms. O2O e-commerce business is more popular than ever before. According to the data published by WeChat, from New Year's Eve to the seventh day of the lunar new year, the trading of small programs of fresh fruits and vegetables increased by 149% year on year. The order volume of JD Home Service increased by 374% year on year in 2019.
Online education daily activities proliferate
On January 27, the Ministry of Education issued a notice on the postponement of the opening of the 2020 spring semester, and at the same time put forward a call for "no suspension of classes". This has led many schools and training institutions to provide video courses for students in the form of online teaching. Among them, XRS and the learning power jointly created free live classes, and the daily life of XRS online school increased by 1154%. According to statistics, nearly 300 million users used online education during the epidemic, and online education APP daily life also broke new records.
Live fitness hit the network
The fitness industry has also actively carried out online marketing from the perspective of data. Keep launched the "Home Decompression Health Plan" in its app to bring users fresh and interesting live fitness programs through cooperation with fitness experts on short video platforms such as Tiao Yin. Leke also moved its coaching resources online, and launched the "Home Games" in conjunction with Fasthand and Tiao Yin, a full platform online coaching. The popularity of online live broadcast is not different at the moment.
Emergencies have given rise to industrial changes, especially for traditional enterprises, which have been forced to turn more attention to the field of Internet digital marketing. This change trend is not a flash in the pan during the epidemic period, but an irreversible development trend. In the post epidemic era, digital transformation is no longer an option, but a must, and the digital and intelligent development of enterprises has ushered in a new starting point.
On April 7, 2020, the National Development and Reform Commission and the Cyberspace Office issued the "Implementation Plan on Promoting the Action of" Empowering Intelligence with Data on the Cloud "and Cultivating New Economy Development" to accelerate the deep integration of digital economy and manufacturing industry, which will become the key direction of China's digital economy development in the future. Digital transformation is essential for enterprises to gain a foothold in the market.
Digitization of business model
Traditional enterprises build their own digital business model according to their own business development, which is an important way to compete with other Internet companies. Traditional enterprises, based on the accumulation of offline human resources and deep understanding of the industry, have more competitive advantages than pure Internet enterprises. They can compete with other digital platforms in the same dimension by reasonably developing and laying out online channels, effectively connecting existing online and offline resources, and obtaining more traffic through effective publicity and promotion.
Digitization of enterprise thinking
The digital transformation of enterprises is not only the transformation of tools and business, but also the cultivation of Internet thinking from business owners to grass-roots employees, and the change of traditional cognition and work habits. This requires enterprises to actively learn and apply Internet technology to promote innovation in practice.
Digital transformation has already aroused more fierce competition among enterprises. Traditional enterprises will face more severe challenges. They need to think deeply about products, operations, brand building and other aspects, actively use Internet channels and data services, and gradually introduce digital scenarios into enterprise business activities to increase enterprise market competitiveness.
