I don't know why. Guo Degang has a strong sense of existence in the Internet circle recently. A group of cartoons titled "If Guo Degang is an Internet Man" not only made people in the circle smile, but also became a guide to Internet slang. Many netizens also said they could understand it completely. If we really want to talk about the adaptability of Guo Degang to the Internet, the degree of fit is absolutely unexpected. It is said that the insiders watch the door. In the eyes of some operation and promotion practitioners, the fame of Deyun Society can be called a successful marketing case of a start-up company, and Guo Degang is a marketing and promotion master.
Product power is the foundation of brand
At the beginning of the establishment of Deyun Society, its market positioning was a cross talk company providing funny content, and cross talk was a product that needs to be recognized by consumers and the market. Today, Deyun Society is the largest in the crosstalk circle. Guo Degang's crosstalk can make the audience laugh 10 times in 10 minutes, relying on solid crosstalk skills and excellent works. It is impossible to achieve without sufficient product strength.
If an enterprise wants to stand on the market, product strength is also crucial. In the face of the increasingly serious market phenomenon of product homogenization, high-quality products that can meet consumer demand are the most powerful weapon for enterprises to participate in market competition. Whether it's crosstalk or product/service, it's all about consumers. If consumers don't buy it, everything is empty talk. Only by constantly researching and developing products that meet the needs of consumers can the market share be increased and enterprises can survive and develop.
Actively embrace the Internet and be good at using new channels and methods
In the early days of the founding of Deyun Society, Guo Degang never prohibited audience video recording when performing in small theaters. This point has been criticized by the mainstream crosstalk circles at that time. They all watch videos online. Who will buy tickets to listen to crosstalk? However, this move not only did not affect the box office of Deyun Company, but let more people know about Guo Degang and Deyun Company through the video, and realized that crosstalk was so funny, which inspired the audience to go to the scene to listen to crosstalk. It can be said that the Internet contributed a lot to Guo Degang's popularity.
A gentleman is not different from others. He is good at things. Guo Degang has made full use of the communication characteristics of the network channel, and has gained more audiences by using free work resources. It's just like that merchants often use trial products and experience services to attract more customers, Use lower costs for greater benefits. Since the development of the Internet, people have become more and more dependent on the Internet, and the network marketing method of letting a hundred flowers blossom has occupied the absolute C position in the marketing promotion of enterprise brands. In the face of the impact and change of the Internet on the business model, instead of worrying and rejecting all day long, we should embrace these changes brought about by the Internet with a positive attitude, Making use of the low cost, high efficiency and other communication characteristics of the Internet to serve enterprise marketing has become an important driving force for the rise of SMEs.
Bright label, easy to open the market
When Yu Qian is mentioned, people will think that smoking and drinking are hot; When Yue Yunpeng is mentioned, anyone can sing two songs of five rings; When Guo Qilin is mentioned, he knows that he is the young leader of Deyun Society. This kind of labeling behavior is just like the staffing created for artists by brokerage companies. In this era of massive information every day, people can remember you immediately.
The same applies to products/services. It is not how delicious hot pot is, but how good service is recognized by catering enterprises. Coca Cola has chosen the scenes of Spring Festival party to shoot advertisements and become a classic. Wang Laoji used hot pot, barbecue and other scenes to make consumers remember the characteristics of the product simply and clearly with the phrase "Wang Laoji is afraid of being on fire".
There are many selling points of the product, such as low price, good quality, advanced technology, etc. The brand must choose a core selling point of "I have others do not" for key publicity. Once a product has a distinct label in the minds of users, it is easier to open the market.
In addition, actors such as Zhang Yunlei, the little braid, Meng Hetang, the creator of the once popular Internet phrase "pan he", and Tao Yang, the child prodigy of Beijing Opera, have also gained their own fan groups by virtue of their own characteristics. Actors are equivalent to IP, and the popularity of these crosstalk actors is equivalent to the success of Deyun Society in incubating its own IP. Although there are some negative reports, for marketing, Controversial topics can bring extensive discussion, which can arouse more people's attention, and also bring enough exposure to the brand.
From this perspective, Guo Degang's business philosophy is also in line with today's Internet thinking. Focusing on meeting user needs, he actively uses various new channels to capture traffic. The rise of Deyun is a very successful marketing result.
