The trend of business innovation, iteration and transformation is surging with the development of the Internet. From Ma Yun “ The next decade is the new retail era ” In the past two or three years, Ruixing Coffee has launched the industry's first new retail partner model after its crazy expansion “ Deer tea “ It operates independently and recruits operating partners nationwide.
This all reflects the impact of the rapid development of the Internet on traditional retail business.
Under the new retail mode, enterprises upgrade and transform the production, circulation and sales process of goods by using advanced technologies such as big data and artificial intelligence, deeply integrate online services, offline experience and modern logistics, and achieve an internet-based, data-based and electronic consumer management marketing service platform.
In fact, the essence of new retailing is still retailing, just by means of Internet marketing means, such as websites, applets, APP And other platforms to establish a systematic retail system, integrate various decentralized channels, achieve accurate online and offline diversion, and create a better consumer experience for consumers.
In the face of such a strong impact, the correct path for traditional retail enterprises should be to reform and advance on the basis of retaining traditional advantages 。
Traditional retail should complete the transformation from traditional operation mode to new retail O2O The mode requires the integration of data, management and marketing through the online platform, the development of a complete set of new Internet retail solutions, and the integration of online and offline data resources. To sum up, it is to meet the following needs: cloud platform, global marketing.
one . Push information through the platform
In the new retail era, enterprises will reach the user base faster through official websites APP , public account, applet and other platforms send relevant information to potential customers. Enterprises can set up membership mechanism or preferential activities to increase brand effect and user stickiness.
The Youketong product of Xingtian Technology has a complete station building only system, which is embedded in the whole station SEO Technology, and integrate marketing ideas, methods and skills into website planning, design and production, to provide small and medium-sized enterprises with domain name registration, cloud service space, SEO Special website construction, WAP Intelligent website generation, multilingual website construction and other services.
two Realize various sales scenarios
With the help of mobile Internet platform, the new retail makes the consumption scene everywhere. Consumers are no longer limited by time, place and store, and enterprises will also greatly increase the rate of orders.
three Precision marketing, global marketing
The biggest feature of new retail is big data and artificial intelligence. Enterprises use cloud computing technology to make statistics and analysis of consumer data, which can mine users' shopping habits and preferences, accurately locate users' needs, and determine which are target users.
At the same time, we can analyze the order data and marketing data of the enterprise, and formulate scientific and effective enterprise development strategies and brand promotion plans to win online marketing. This is difficult for traditional retail enterprises to achieve.
Youketong is a set of SEO The core intelligent network marketing system provides intelligence for small, medium-sized and micro enterprises SEO , promote data analysis, effect intelligent monitoring and other one-stop solutions, from rapidly improving the search engine ranking, to the Wanciba screen, and finally to the increase in the number of inquiries, to solve the problem that no one does, can't do, and can't do well in online marketing of small and medium-sized enterprises.
The transformation of traditional enterprises to the Internet will be the development trend of the future market. Youketong system will help small, medium-sized and micro enterprises to solve the problems of traditional models, quickly absorb new business models of the Internet, and complete the transformation and upgrading faster.
