Since the outbreak of the epidemic, all walks of life have begun to transform to online. The previous two days, Li Yanhong, Dong Mingzhu and Luo Yonghao, the three big shots, broadcast the goods live at the same time, which shows the intensity of online market competition. At this time, small and medium-sized enterprises should never build a good platform to wait for customers to come, but should push your enterprise to users like "chasing and blocking".
In the PC era, the main channels for users to access the Internet are browsers and search engines. Baidu, as the traffic portal, has an absolute advantage. However, in the era of mobile Internet, a wide range of APPs are emerging. Baidu is no longer the core traffic portal. If enterprises want to capture more traffic, they should actively use various channels of the Internet for marketing promotion, covering all traffic portals, and making marketing ubiquitous.
SEO+SEM
SEO optimization ranking is stable, users can directly reach the official website through keyword search, thus obtaining a large amount of traffic in search engines. At the same time, SEO optimization is one of the promotion methods with high cost performance ratio. On average, a single keyword costs only a few hundred yuan per year. Without deduction according to the number of clicks, it can effectively help enterprises save marketing costs.
SEM bidding can quickly display enterprise information and occupy the home page ranking. If enterprises can reasonably use SEO+SEM for search marketing, they can effectively save 50% of the cost of search marketing.
Optimize the network public opinion environment
When users have positive multimedia reports when searching for enterprises or products, it undoubtedly deepens the trust in users' hearts. new Wenyuan marketing can not only enhance the popularity of enterprises, shape a good image of enterprises, let enterprises take the lead in the market, and ultimately promote the purpose of product sales. A good network public opinion environment may also find potential partners for enterprises to achieve the effect of brand promotion.
Through We Media
The vast majority of today's consumers are loyal Internet users. They face the computer when they work, hold their mobile phones when they rest, and brush their microblogs and shake their voice when waiting for the car. If enterprises want to obtain more customers, they should brush their sense of existence in front of consumers and carry out self marketing on their frequently active We Media platform.
For example, the current microblog, public account, headline number and other platforms can not only release enterprise dynamics and product information, but also communicate and interact with users in real time, Improve the sense of participation of users and integrate the brand into the interactive activities of consumers, so that the marketing effect will be twice the result with half the effort.
Word of mouth marketing
"Word of mouth" and "word of mouth" have always been the goal of the enterprise. Make good use of word of mouth to establish the enterprise brand and ultimately achieve the goal of sales.
Online word-of-mouth optimization first makes it easier for potential users to become real customers after word-of-mouth optimization; Secondly, optimize industry keywords by word of mouth promotion, so that more users can pay attention to the brand, which is actually an extension of SEO work. The perfect integration of word of mouth marketing with SEO optimization will not deter enterprises from losing traffic.
We believe that as long as we make full use of all kinds of online promotion channels and formulate scientific promotion strategies, even the traditional small and medium-sized enterprises that have just come into contact with the Internet transformation and have just set up their official websites, they can also achieve cost-effective and effective online marketing promotion and win a place in the fierce online marketing competition.
