"Baidu, you will know" slogan It has been deeply embedded in the hearts of user groups. People from 60 years old to six years old have already been used to Baidu.
Baidu, which started as a search engine, has always provided search technology for other websites. Then Baidu launched APP Is a key "search + Information flow ".
However, recently, I found that in the past, many intelligent applets began to appear in the information stream dominated by images and texts. As long as you search for relevant keywords, the corresponding Baidu intelligent applets will appear. For example, Baidu Post Bar, Little Red Book, iQIYI, etc.
When you search for vague keywords, such as "air tickets", or search for a movie, the home page will also display related applets.
According to the data mastered by Xingtian Technology, Baidu's smart applet services have covered two hundred and sixty-two With more than monthly active users one point five Billion. In Baidu applications, for content of the same quality, intelligent applets will have a higher weight in the search, can get priority display, and get higher traffic. And the first batch of enterprises stationed in Baidu's smart applet have obtained huge commercial benefits.
This sends a signal that Baidu's smart applet ecosystem has matured, and Baidu Search will go to "100 accounts" in the future + Applet ".
Baidu system global traffic +AI Become an ecosystem different from WeChat
Baidu APP General Manager Ping Xiaoli five month twenty-two The Baidu Alliance Summit of Japan once said that Baidu would open up the global traffic and AI Empowerment and other ways to support developers and jointly build an intelligent applet ecosystem.
Many applet developers said in an interview that Baidu smart applet is based on Baidu APP Baidu has formed an open source alliance, which has absorbed iQiyi, Fasthand and Ctrip twelve From a waist company App , become the traffic portal of Baidu applet. In addition, Baidu has been deeply engaged in search engine technology for many years and has its own "traffic", which also determines that Baidu has natural advantages in the track of small programs.
Design a novel AR Service scenarios, which provide users with more practical and interesting small programs, are difficult to implement on WeChat. This means searching + In the context of information flow, Baidu smart applet looks more fair, open and powerful, and users will get more accurate push. and AI The opening of capabilities will enable Baidu applet to show more technological breakthroughs. In Baidu traffic and AI With the escort, Baidu smart applet may become the outlet of the second applet.
Baidu traffic dividend + Brand protection Take the lead to seize business opportunities
For enterprises, the opening application of Baidu applet has added another traffic channel to mobile Internet marketing, especially for small and medium-sized enterprises facing Internet transformation, which mainly rely on Baidu search platform to obtain traffic. Baidu applet will help enterprises to obtain users more efficiently and accurately, bring more traffic and reduce promotion costs.
However, enterprises must pay attention to that Baidu has a brand protection mechanism for the registration of small programs, and the name of small programs is unique. If the brand word is seized by peers, they cannot apply for registration again.
Therefore, if you want to win business opportunities, you need to seize the market first, create a personalized brand for your corporate website, take advantage of Baidu's smart applet to gain more exposure, and maximize the Internet coverage of corporate information.
Xingtian Technology focuses on network marketing solutions. Based on the top facilities of Baidu Cloud, it has a large number of exquisite templates, and supports customized development. With the experience of many years of deep cultivation, it makes in-depth analysis and interpretation of the industry, and tailors a set of Baidu Cloud applet solutions, which can realize the application scenarios of the whole industry.
