This year, the vocational skills training industry may usher in a wave of development peak.
On the one hand, at the beginning of the year, due to the impact of the epidemic, large and small enterprises across the country delayed their return to work. In the face of this sudden extra leisure time at home, many people chose to learn various knowledge and skills to recharge their batteries.
On the other hand, the market economy was delayed in resuming work and the pause button was pressed. Under the pressure of "survival", some enterprises had to choose to optimize their enterprise structure by downsizing personnel. The "leftovers" are the king in the big waves. If employees want not to be eliminated, they must achieve "their own strengths". The only way to improve core competitiveness is to increase knowledge reserves through continuous learning.
In this way, driven by the overall environment, people will pay more and more attention to the improvement of personal skills. If the vocational training industry wants to firmly grasp the dividend period, it must make a good marketing layout in advance, make its training institutions known to more people by virtue of the advantages of diversified Internet communication channels, and capture potential consumers.
If vocational training institutions want to do well in online marketing, there are only two steps: first, let more people know you, so that they can initially obtain a large number of interested customers; The second is to enhance the sense of trust of intended customers, establish strong relationships with them, and facilitate transformation.
Search optimization makes your website easier to find by target customers
At present, online search is still the most important way to find training institutions and training courses. Unless consumers have identified the training institutions they want to choose, more potential consumers will screen targets by entering keywords in search engines, such as "Jinan Vocational Training", or enter a more specific course, such as "Jinan Computer Programming Training", to find the curriculum, geographical location The price and other conditions are in line with the expected training institutions.
Today's vocational training institutions are everywhere. The market competition is very fierce. You are competing with all the large and small vocational training institutions in the city. The first contact point between a large number of potential consumers and training institutions is through the official website. If your website is behind your peers, or the website ranking is not ideal, it is located on the second page of the results page If the third page is even later, you will lose the prerequisite for competition. How can you stand out from the peers and gain more prospective customers?
In this way, the website search engine optimization strategy is crucial, which will make your website more competitive in the industry. Search optimization will find the optimal keywords that are most suitable for the website through the intelligent keyword matching algorithm. Through optimization technology, a large number of keywords can be ranked to the search home page, so that consumers can be the first to browse your website when searching for related words, and win accurate customers first.
Create a good corporate image, enhance user trust, and promote transformation
When you have a large number of precision customers, the next thing to do is to promote your training institutions through good corporate image display, such as multi-channel publicity of the advantages of your training institutions such as complete qualifications and strong teaching staff, so that precision customers can trust your training institutions more and promote transformation. This can create a good public opinion environment through news source publicity and short video marketing, and make use of community operations to do a good job of user precipitation and recruitment.
News source publicity
News source publicity is a very common marketing method. Training institutions can release corporate press releases on Netease, Sina, Sohu and other news platforms to expand their popularity and create a good public opinion environment. News source articles are charged according to the number of articles, and the cost varies from a few yuan to dozens of yuan depending on the platform. Once included, it will be permanently effective. This kind of publicity with less investment and good effect is also suitable for small and medium-sized training institutions.
When interested customers are searching for information about training institutions, the positive brand image created by corporate news will enhance consumers' trust in training institutions. Only when consumers feel that your training institution is reliable and not an unknown small institution that can't find any information online can they buy your courses.
Short video marketing
The strong wind of short video marketing has been blowing for a long time, and it is still very popular at present. For training institutions, this is a window to show teachers. The unique attributes of the education industry help to produce high-quality content, allowing famous teachers to record short dry goods videos of more than ten seconds to one minute, which can just fill the fragmented time of people in the fast-paced life. Dry goods sharing not only meets people's needs to improve themselves, but also shows the strong faculty of training institutions, This is one of the important reference bases for consumers to purchase courses.
Community operation
The main work of community operation is to maintain the existing customer resources, use QQ groups, WeChat groups and other platforms, and retain and promote new customers through high-quality content sharing, online activity discounts, rewards for new and old students and other means.
The purpose of community operation is not only to advertise, but also to establish mutual trust with consumers through social interaction. Only when they recognize and trust your training institution, will old customers continue their classes with confidence and be willing to introduce your courses to new users. The courses offered by consumers to their relatives and friends Amway are the best channel for training institutions to spread information to the outside world.
Search optimization and building a good corporate image complement each other, Without search optimization, interested customers will not easily search corporate websites; Without good reputation, consumers will not trust to pay for their purchases. Only by making full use of digital media resources for full network marketing and creating a high-quality brand of vocational training institutions can you establish your competitive barriers, gain more customers and achieve performance growth.
