The search market is like a "battleground". Although Baidu has always been the leader in the domestic search business, accounting for half of the search market, the huge commercial value makes other domestic Internet giants still unwilling to give up the search business easily. 360, Sogou, Shenma and Bing continue to march into the search market, hoping to grab a share in Baidu's hands.
After the "Toutiao Search" was launched last year, the "Toutiao Encyclopedia" was launched on April 20 this year. This product is seen by the outside world as the last short board of the search business, making its search scene more complete and thorough.
How many shares can the byte beating attack Baidu Search get?
According to the report on market share of China's mobile search engine released by StatCounter Global Stats, Baidu's search engine overall accounted for 76.42%, ranking first and still dominant. At present, the domestic search market is very mature, and the historical data of the organization also shows that the market share of each search market fluctuates slightly, and the user share is relatively fixed.
User habit is one of the difficulties that headline search faces.
I wonder if you have found that when someone asks you a question, you will blurt out "Baidu once", which is the power of Baidu.
When Google withdrew from the Chinese market, Baidu seized the opportunity to rise rapidly, and even occupied more than 90% of the domestic search market at the most brilliant time. Since its inception, Baidu Search has gone through 20 years. It has already cultivated user habits, and Everyone has a preconceived idea, and it is difficult for us to change our habits and give up the search engine we have used for many years.
In addition, the phrase "Baidu, you will know" has become popular and has become synonymous with search engines in people's minds over time.
Technology and content are the threshold of search. Can byte beating shake Baidu?
1. Technology
The rapid development of the Internet makes the update and change of web information extremely frequent. If the crawler can not capture information in time, it will affect the accuracy of search results. Today, artificial intelligence has become the trend of scientific and technological development. If search technology is deeply integrated with artificial intelligence, it will undoubtedly greatly improve the convenience of search and the accuracy of results.
For this trend, Baidu has already started layout. Since 2011, Baidu has invested heavily in the research and development of artificial intelligence technology. In 2016, Baidu led voice interaction technology to win the annual top ten breakthrough technologies. In recent years, it has increased the proportion of research and development investment to about 15% of total revenue.
For example, in the information flow that has been very popular in the past two years, Li Yanhong said earlier: "The essence of information flow is to use algorithms to make recommendations, which conforms to Baidu's genes. Behind the information flow is AI technology."
With the change of technology, Baidu APP has realized photo search, voice search, news event identification and other functions, and powerful AI technology has also made Baidu search results more accurate and information flow recommendation more personalized. In Baidu's search results, the satisfaction rate of the first article has reached 51%.
2. Content
In the early years when Internet content resources were scarce, Baidu Encyclopedia, Baidu Knows and other products provided users with a lot of valuable information and knowledge. The rise of Baidu Post Bar has gathered a large number of netizens with similar interests, which quickly brings huge traffic to Baidu. Baidu's users are also growing with the expansion of China's Internet users.
However, with the advent of the mobile Internet era, there are a variety of applications. People can search for information on Weibo, search for information on today's headlines, and search for goods on Taobao. There is no need to search through Baidu. And each APP is like an island. The content on the APP is isolated, and Baidu cannot get the information on today's headlines, nor can it search the article content on the WeChat public account.
With the decline of Baidu Post Bar, the former traffic port is no longer brilliant. In order to make up for the gap in content ecology, products such as Baijia and smart applet have been launched in succession. Baidu's investment in 2019 in Zhihu is also an increase in information content, but has little effect. Baidu's leading edge is gradually shrinking.
Content is the root of search, and byte skipping has its own unique advantages in information, short videos, etc.
The product matrix of Toutiao includes: Today's Toutiao, Tiao Yin, Watermelon, Volcano, WeChat Toutiao, Wukong Q&A, Know Your Car, Multi Flash, Fly Talk, Value Point, etc., covering information, short videos, Q&A, e-commerce, etc. These contents are what Baidu lacks. With these rich contents, Toutiao will integrate its resources into a search engine, which is unique in content ecology. The launch of the "Toutiao Encyclopedia" product can also detect the byte hopping. In order to broaden the search moat, the strategic layout has been carried out for a long time and gradually make up for its own shortcomings.
The future of the search war depends on who has more content, services and users, rather than simply comparing whose search engine technology is more powerful. In the face of fierce headline search, do you think Baidu can "stabilize, we can win" this time?
