External chain release is SEO A very important part of the work, no matter how the search engine algorithm changes, the external chain is very effective in optimizing the ranking of websites.
Generally speaking, the external chain is divided into friendship links, question and answer links, favorites, blog links, station group news links, high-quality news source articles, industry authoritative media, KOL Independent blog and media platform, website directory and website navigation, etc.
For new websites, it is easier to find a high-quality external chain platform to publish links, which will attract spiders to crawl the content of new stations, thus improving the weight flow of new stations. And some unstable platforms, or pages that update faster, are not suitable for doing a lot of external links.
So, what is a high-quality external chain platform?
Like Baidu products, local portals, forum communities with high weight and activity KOL Independent blogs and media platforms are good external chain platforms with high quality.
At the initial stage of the launch of a new website, enterprises can use high-quality news sources to build an index, and then build an external chain for specific columns and product pages. Sometimes, a high-quality outer chain is equivalent to dozens or even hundreds of waste outer chains.
At the same time, you can also try to write high-quality content with the help of news hotspots, improve the propagation speed of the outer chain, and increase the breadth of the main domain of the outer chain. The outer chain must be extensive, stable and not easy to lose. An unstable external chain is also an unstable factor for the website, which is easy to cause the website to decline.
It is worth noting that the external chain without user participation is almost worthless. The outer chain is not only to improve the weight, but also to bring traffic to the website. As the number of user clicks continues to increase, the role of the outer chain will become larger and larger, thus forming a high weight, high-quality outer chain.
In addition, when setting external links, it is also important to note that the links should appear naturally and be relevant to the context, so that users do not feel that the hyperlink is very abrupt here. For example, when users read an article, if they want to know more, they will naturally click the link to enter the website.
