Evaluate the SEO Optimization effect, traffic, inclusion and weight are the most intuitive reflection. however SEO It is not a work with immediate results, but needs time to prepare and accumulate. Depending on the website industry, the keywords selected are different, and the duration of the optimization effect is also different.
How to grasp the trend of the effect in the daily optimization process? The following aspects can be used for evaluation.
one Construction of the overall structure of the website
The ultimate goal of website optimization is to improve the website conversion rate and turn potential customers into cooperative customers. Therefore, when optimizing, we should not act blindly first, but from the perspective of consumers, and think about how to build the structure to bring traffic value to the website while ensuring the user experience. Only when we really care about the needs of users can we achieve a good optimization effect.
The home page is the first page that users see when browsing the website, and its importance can be imagined. When designing the home page of a website, pay attention to the sections with keyword layout, and properly add picture columns. The plain text layout is not friendly to the user's experience when browsing the website.
At the same time, don't just optimize the first page layout and ignore other pages. The lack of overall consistency of website pages will make the pages not optimized very abrupt, and will also affect the user experience.
two Selection of keywords
Keyword ranking is SEO As a very important part, the ranking of keywords will directly affect the website traffic. This requires SEOer It is necessary to accurately analyze and carefully select keywords with optimization value.
three , inner chain and outer chain layout
The website inner chain and outer chain are also important factors for website optimization. A good internal chain is conducive to the search engine to capture content pages and collect them. The chain anchor text can not only improve the website weight, but also increase the keyword ranking.
However, the use of hyperlinks must be moderate. When search engines notice the abuse of hyperlinks, it is easy to judge the abused links as spam, which will reduce the ranking of keyword search, and this will not pay off.
