Since the implementation of the Measures for Electronic Tendering and Bidding, the marketization of China's tendering and bidding industry has continued to improve, and various online trading platforms for tendering and bidding have sprung up. Through the establishment of online trading platforms, the tendering, bidding, bid opening, bid evaluation and other processes have become more open and transparent. The National Development and Reform Commission also issued the "Internet+" Bidding Procurement Action Plan (2017-2019), actively encouraging this open and shared platform mode of bidding industry, so as to promote market-oriented competition on online trading platforms and form a win-win situation in the bidding market.
The level of construction and operation of bidding system platforms in China is uneven
The bidding platform is like a networked and integrated bidding agent company. Each purchaser or bidding agent company can publish bidding information, evaluate bids, open bids, and manage bid winning on the platform. Suppliers can also bid through the platform.
However, from the perspective of the development trend of platformization in the bidding industry in recent years, the level of construction and operation of bidding system platforms in China is uneven. Some electronic bidding trading platforms do not have much experience in the Internet or information technology, which results in that some online bidding platforms can not be retrieved by searching relevant keywords even though their websites have been built, These platforms have lagged behind when the first opportunity appeared.
Platform based transformation of bidding enterprises, SEO optimization is the infrastructure
The process of platform users' diversion and precipitation in the bidding industry is also the process of platform users' precipitation from the website PC end, mobile phone end to the applet and APP. The PC side and mobile side websites of the platform are the first step of platformization. The website itself is based on the search engine. Any website should follow the rules of the search engine as long as it wants the platform to have ranking and traffic in the search engine. This requires the enterprise owner or platform leader to have a deep understanding of the website search engine optimization technology, and every link from the development, launch and later operation of the platform should have the idea of website optimization. so to speak, For the platform transformation of bidding enterprises, SEO optimization is the infrastructure.
Website construction and optimization are not two independent concepts, but permeate and check each other. If you want your bidding platform to be included in the search engine more quickly, you should use some optimization means in the platform construction.
Navigation optimization is beneficial to user experience
Website navigation can not only help users quickly find what they want, but also help optimize the website. The main navigation of the website is the most important position with high weight for search engine spiders. When spiders climb the home page, they will enter the secondary column page from the main navigation of the website, and the weight of the main navigation of the website will increase. The navigation column generally carries all the core keywords of the website, which is more conducive to the search engine's capture and retrieval of the entire website.
Optimization of website structure is conducive to accurate capture of content by search engines
After studying the websites of some bidding enterprises, Xiao Bian found that some websites had too much content, and most of the content was also included by search engines, but the website itself did not do a good job in structural optimization, which caused users to be unable to search these websites when searching for relevant keywords, resulting in a waste of content. For example, when searching for the word "Jinan bidding", websites optimized with columns such as "city name+bidding" are easy to find.
Although most of the contents of online bidding platforms are bidding announcements, bid winning results, government projects, etc., the website operation needs to do more than just collect and upload these information, It also needs to process the data, such as labeling and indexing.
It is a commonplace problem to integrate and process the data of website content. Don't think that such announcement information as bidding doesn't need to be optimized keywords. Simply copying and uploading the announcement content is difficult to be crawled by search engine spiders. If the information is not included, how can it be retrieved by users using search engines? Therefore, even if the title of bidding information is fixed and optimization keywords cannot be added, it will also be uploaded in the background The description tag can be included into optimized keywords, such as regional words+bidding, to improve the capture and inclusion of search engines.
In addition to the two points mentioned above, there are many optimization methods in website construction, such as website architecture, website code, website design, etc., which are all based on search engine rules.
SEO optimization is also an important way to obtain seed users from search engines in the early stage of website launch
When the bidding website goes online, we need to find a way To increase the number of users of the website, at this time, at least 90% of the traffic of the website is from the search engine, and SEO optimization is the lowest cost but effective way to drain from the search engine. The simplest and most effective way is to make a large number of effective keywords on the platform rank top through search optimization. The higher the ranking of platform websites, the more users will enter the website through search keywords. And the traffic entering the website through keywords is also called high-quality traffic, which is conducive to increasing the ranking of the website, so it will form a virtuous circle.
besides, When the website can be in the top position or even the first place in the industry's search term ranking for a long time, it will leave a good brand impression to users, This is conducive to the brand image construction of the enterprise and improve its popularity. and Good brand image also plays a positive role in online promotion of enterprises.
Only by closely linking the bidding markets of both parties with the online bidding platform, can the platform transformation and upgrading of the bidding industry have a broader development space, and work with market entities to create an "innovative", "efficient", and "developmental" green bidding environment.
