The so-called "cold door" generally refers to that the general consumers of such products are not often used and care about in their daily life, or the market segments in the industry, such as parts processing, equipment manufacturing, etc. Some business owners in the unpopular industry believe that the Internet is not easy to do because of the unpopular industry, so they pay special attention to online marketing. But from the data displayed by Baidu search, almost as long as there is market demand for words, someone will do SEO optimization and SEM bidding. That is to say, if there is market demand for products, there is marketing promotion. Do you think there is no market demand for your products?
Now all walks of life are taking advantage of the Internet to get a piece of the pie, which naturally also has a new way to adapt to marketing and promotion of unpopular industries.
In view of the fact that the unpopular industry is generally a vertical subdivision of the industry, and the particularity of the industry products makes it have a high purchase threshold, and ordinary consumers are not the target audience, if some "online celebrity" promotion methods are adopted in online marketing, such as video advertising, we media promotion, etc., the effect will only be different, It's a waste of money and we can't find accurate customers.
Therefore, business owners should carry out marketing promotion based on the positioning, characteristics, price, main consumer characteristics and other factors of their products.
For example, many business owners now pay great attention to the question and answer marketing, which is also easy to operate. Q&A marketing is a new type of interactive marketing, Like Baidu's popular product Baidu knows, We can use the form of question and answer to skillfully implant advertisements to improve the exposure of corporate brands. But there are also shortcomings that cannot be ignored in this way. Baidu knows that the audit mechanism is very strict, Once the question and answer contains advertising content, it will be deleted, or even blocked, so this promotion method can only be used as an auxiliary promotion.
As a marketing method with low marketing cost and high return on investment, search engine optimization is more suitable for traditional enterprises and small and medium-sized enterprises.
The search engine is an open platform. Any enterprise, regardless of its size, brand awareness, and industry, can promote on the search engine. However, due to the unsatisfied industry, low peer competitiveness and other characteristics, keyword competition is relatively small, which can achieve considerable optimization effect with low investment.
Once the enterprise website has a large number of accurate keywords to get a good ranking, it will be seen by more potential customers. No matter what keywords target customers search for, they can see enterprise information. Through the content displayed on the website, potential customers can fully understand the company, brand and products, and improve the visibility and exposure of the corporate brand.
When you are looking for customers, they are also looking for you, and The search user is active and targeted. Therefore, as long as your website ranking can remain stable on the home page of the search engine, the probability of being selected by users will be greatly enhanced.
In addition, SEO does not charge by the number of clicks, which can effectively avoid malicious clicks, Help enterprises effectively save advertising and promotion expenses, control costs and improve efficiency.
Of course, due to the lack of Internet marketing experience and professional talent resources in many unpopular industries, it is obviously inappropriate to implement the marketing promotion scheme by yourself. It is better to choose an online marketing company with professional marketing technology and good reputation as your partner to avoid detours.
